Super shoppers. Standout results.
Pinterest is where people find their favorite products. And when they find something they love, they’re willing to pay more. 80% more per month, in fact, than people on other social platforms.1
In other words: They’re super shoppers. But if they can’t find you, they can’t shop your store. Upload your products to get started today.
People shopping on Pinterest want something new, but haven’t made up their mind yet. They come seeking inspiration, and leave deciding what to buy. Their open mindset leads to bigger baskets, and stronger brand loyalty over time.
It all starts with Catalogs
Catalogs are your first step to shopping success on Pinterest. When you connect your catalog, Pinterest automatically ingests your entire product feed. You’ll also get a Shop tab on your profile, making it easier for shoppers to find your products.
This scaled approach pays off: Merchants who upload their products to Pinterest Catalogs see 5x more impressions than those who haven’t added their products.3
People love to shop from brands that they trust. That’s what the Verified Merchant Program is all about. It includes benefits such as a ‘verified’ badge on your profile and eligibility for enhanced distribution. Plus, eligible verified merchants can use merchant details to showcase their brand values and the communities that they identify with.
Get better results when you promote your products on Pinterest. In a study, brands who used both Catalogs and Shopping Ads saw a 15% increase in their return on ad spend.4 Helpful tools such as automatic bidding and dynamic retargeting make it easy to set it and forget it—and see great results.
Reach shoppers when they’re most likely to act. Shopping ads include helpful details like pricing, product availability and reviews. You can add mobile deep links to direct shoppers right from your ad, to pages within your native app. Or, use direct links to remove the closeup step and get people to your content sooner.
This immersive format uses slideshows and video-like content to help people shop similar products. They’re great for building bigger baskets, because they help people find more products they’ll like.
See the total impact of your paid and organic presence on Pinterest with the conversion insights dashboard. You can toggle between a high-level overview and more granular analytics to better understand your performance and keep optimizing your strategy. Make sure to add the Pinterest tag to your site so you get access to conversion insights on Pinterest.
Floor & Decor saw a huge increase in sales performance when they started using Pinterest Shopping ads. Read their story to learn helpful shopping campaign tips.