It’s a new era of shopping on Pinterest
Your audience already uses Pinterest to discover what they love. Now, our expanded suite of shopping solutions is bringing brands even more outbound clicks and conversions. Turn browsers into buyers with ads boosting online or in-store sales.
It's easier for shoppers to take action
Advertisers using direct links in their conversion campaigns saw a 79% higher outbound click volume on average.1
Pinterest’s improved suite of lower-funnel solutions have been shown to help drive up to a 96% increase in traffic.2
Our new mobile deep links feature has helped brands grow conversions by 3x.3
Take shoppers from Pinterest to your site or store with a single click.
Simplify the shopping journey by bringing people directly to a URL in your native app.
We’re bringing video to every ad format, at every stage of the funnel, giving you new ways to reach consumers and drive traffic to your app or site.
Testing creativity for better engagement
Knowing that Pinterest is a visual platform, IKEA tested product vs. lifestyle ads to see what would drive shopper engagement. The results? Lifestyle ads helped improve cost-per-acquisition by 50%.4
Scaling new heights with high-impact ads
Merrell created a suite of Pinterest ads and direct links to help boost consideration—and achieved a 2.5x increase in outbound clicks.5
Full-funnel success for the holidays
Urban Outfitters' optimized ads and direct links led to a seamless shopping experience, helping to boost conversions by 50% year over year.6
Now is the time to try Pinterest for shopping