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Your 2025 holiday marketing guide

This season, rethink your media mix. Pinterest is where people plan and shop more during the holidays1—helping deliver results that matter. Follow our tips to maximize your spend.

Three circular portraits of people posing, each with colorful backgrounds and accessories
Right audience

63% of weekly Pinners are open to trying new brands for the holidays2

A colorful cocktail sits on white linen against a purple backdrop
Right platform

49% of weekly users make wishlists on Pinterest (vs. 43% social average)3

A graph shows conversions going up on a product Pin of a red coat
Right results

Across Pinterest, click-based conversions are up 51% year over year4

Your steps to seasonal success



During the holidays, 10 new boards are created per second on Pinterest.5
Are your Pins shoppable? 

Brands ring in results

A collage of blue clothing, accessories and a Visa card appears with the Visa logo

Visa

Creator partnerships helped Visa see a 6.1 point lift in brand association.6
Read story →

A close-up of a hand with glittery holiday-themed nail polish in five colors, labeled on each finger.

Sally Hansen

The beauty brand's interactive campaign engaged audiences across awareness and consideration stages, outperforming CPM benchmarks by 38%.7

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Three different Burberry perfume bottles standing on sparkling sand with a gradient beige background.

Burberry Beauty

Burberry's mutli-format holiday campaign drove a 7.4% lift in gifting intent among men8 and 36% more efficient CPMs.9

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A shoppable Ann Taylor ad of a woman in a black party dress, featuring a “Pinterest 2024 trend” label

Ann Taylor

Trend badges helped drive a 1.5x more efficient CPA and 1.79x higher ROAS.10
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A Gucci ad showcases perfumes against a festive backdrop

Gucci

A multi-objective strategy led to brand lifts across global markets.11
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A Michael’s ad shows the front of a house decorated in Christmas lights, a garland and a wreath

Michaels

The retail giant’s crafty holiday strategy led to an impressive 120% uptick in foot traffic.12
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Explore more holiday resources

Vibrant mock Pinterest ads featuring a joyful woman in a green hat, a stylish pink rattan wall light with price tag, and a retro teal radio, highlighting how easy and inspiring it is to set up shop and succeed on Pinterest.
Optimize for shopping ads

Get hands-on tips for catalogs and shopping campaigns.

Video clip of a festive Pinterest feed featuring food and decorations
Watch the 2025 holiday webinar

Hear directly from the Pinterest team with this year’s biggest insights, tips and strategies. The webinar includes hands-on exercises to help you learn.

Cha-chingle all the way

Create campaigns in Ads Manager, or work with your Pinterest team to unlock special opportunities, including sponsorship.