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Your 2025 holiday marketing guide

This season, rethink your media mix. Pinterest is where people plan and shop more during the holidays1—helping deliver results that matter. Follow our tips to maximize your spend.

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Three circular portraits of people posing, each with colorful backgrounds and accessories
Right audience

63% of weekly Pinners are open to trying new brands for the holidays2

A colorful cocktail sits on white linen against a purple backdrop
Right platform

49% of weekly users make wishlists on Pinterest (vs. 43% social average)3

A graph shows conversions going up on a product Pin of a red coat
Right results

Across Pinterest, click-based conversions are up 51% year over year4

Your steps to seasonal success

A photo of shoes appears with a green checkmark and “Products uploaded” label
Upload your products

Upload your product catalog to ensure your product Pins are ready for shopping ads.

Check product feed ↗
A woman in red eyeshadow appears in a shoppable Pin
Get your tracking in place

Use the Pinterest tag to track important actions like checkouts, signups and add-to-cart.

Implement tracking ↗
An ad featuring two men in streetwear appears with a dashboard of stats
Plan how to measure success

Decide what you want to measure—then explore our tools to help get you started.

Choose measurement solutions →



During the holidays, 10 new boards are created per second on Pinterest.5
Are your Pins shoppable?

Upload catalog
Create campaign

Brands ring in results

A collage of blue clothing, accessories and a Visa card appears with the Visa logo

Visa

Creator partnerships helped Visa see a 6.1 point lift in brand association.6
Read story →

Sally Hansen ad [alt text to be updated]

Sally Hansen

The beauty brand's interactive campaign engaged audiences across awareness and consideration stages, outperforming CPM benchmarks by 38%.7

Read story →

Burberry ad [alt text to be updated]

Burberry Beauty

Burberry's mutli-format holiday campaign drove a 7.4% lift in gifting intent among men8 and 36% more efficient CPMs.9

Read story →

A shoppable Ann Taylor ad of a woman in a black party dress, featuring a “Pinterest 2024 trend” label

Ann Taylor

Trend badges helped drive a 1.5x more efficient CPA and 1.79x higher ROAS.10
Read story →

A Gucci ad showcases perfumes against a festive backdrop

Gucci

A multi-objective strategy led to brand lifts across global markets.11
Read story →

A Michael’s ad shows the front of a house decorated in Christmas lights, a garland and a wreath

Michaels

The retail giant’s crafty holiday strategy led to an impressive 120% uptick in foot traffic.12
Read story →

Explore more holiday resources

Vibrant mock Pinterest ads featuring a joyful woman in a green hat, a stylish pink rattan wall light with price tag, and a retro teal radio, highlighting how easy and inspiring it is to set up shop and succeed on Pinterest.
Optimize for shopping ads

Get hands-on tips for catalogs and shopping campaigns.

Visit blog →
Video clip of a festive Pinterest feed featuring food and decorations
Watch the 2025 holiday webinar

Hear directly from the Pinterest team with this year’s biggest insights, tips and strategies. The webinar includes hands-on exercises to help you learn.

Watch now ↗

Cha-chingle all the way

Create campaigns in Ads Manager, or work with your Pinterest team to unlock special opportunities, including sponsorship.

Create campaign
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