Unwrap strong results this holiday season

With a growing audience¹ and new lower funnel solutions, Pinterest is your place for a high-action holiday. Run campaigns that dazzle and convert, all season long.

Create campaign

An ad showing a woman holding a cocktail glass, surrounded by images of a cocktail shaker, ribbon and shoppable Pins for cocktail glasses.

Reach active shoppers with big plans to buy

Pinners plan to go above and beyond for holiday 2024. They're looking to make the holidays extra special, from celebrating more often to spending more on holiday purchases.²

A Pin of a man celebrating in front of a Christmas tree and a Pin of a tower of macarons, along with trending searches for “Holiday cookie swap” and “New Years Eve”.

Pinterest is the first destination for Holiday inspiration.³

People on Pinterest are 61% more likely to say they go to the platform with the intention of buying or doing something new.⁴

+20%

On average, Pinterest users spent 20% more on the holiday last year compared to those on other social platforms.⁵

Your guide to a very happy holiday

Pinterest reaches people at every stage of the funnel. Use our campaign guide to build the right strategy for your goals.

See how brands succeed on Pinterest

Urban Outfitters

Gucci Beauty

Urban Outfitters grew conversions

Urban Outfitters ran holiday shopping campaigns using direct links. It helped boost their bottom line, with 50% more conversions than the previous year at 57% lower costs.⁷

Read story

Urban Outfitters

Gucci Beauty

Gucci Beauty boosted global brand awareness

Gucci Beauty ran a full-funnel campaign featuring their products in a variety of holiday settings. Their beautiful creative paid off, boosting brand awareness 2.5 points across multiple countries.⁸

Read story

A Gucci Beauty ad shows three people posing in front of a Christmas tree with several bottles of perfume, along with a “Shop” button.

Watch our webinar for more holiday strategies and tips

Go deeper on holiday ideas with our dedicated webinar. We’re sharing a closer look at the Pinterest audience, more seasonal insights and even more ideas to boost results.

Watch webinar

A “play video” icon is overlaid on a collection of shiny, holiday Pins.

Start your holiday marketing today

Create campaigns in Ads Manager or work with your Pinterest team to unlock special opportunities. If you don’t have a Pinterest rep yet, you can apply for support to get the conversation going.

Create campaign

Unwrap strong results this holiday season

With a growing audience¹ and new lower funnel solutions, Pinterest is your place for a high-action holiday. Run campaigns that dazzle and convert, all season long.

Create campaign

Reach active shoppers with big plans to buy

Pinners plan to go above and beyond for holiday 2024. They're looking to make the holidays extra special, from celebrating more often to spending more on holiday purchases.²

Pinterest is the first destination for Holiday inspiration.³

People on Pinterest are 61% more likely to say they go to the platform with the intention of buying or doing something new.⁴

+20%

On average, Pinterest users spent 20% more on the holiday last year compared to those on other social platforms.⁵