Pinterest Business
Business
  • Why Pinterest?
  • Create content
  • Advertise
  • News + insights
  • Resources
Log in
Sign up
Vitamin seaweed
Green juice in a glass centred amongst a collage of seaweed-related items such as sushi, powdered seaweed, chopsticks and cooked seaweed.

In 2023, the hottest superfoods will emerge from the sea. A long-standing staple in many Asian cultures, ocean-based foods and minerals are growing in popularity among Millennials and Gen X all over the globe thanks to their much-needed health benefits. Everything from green algae and nori to seaweed snacks are trending up.

Trending on Pinterest¹
Vitamin seaweed

Benefits of chlorophyll water

+35%

Green algae

+60%

Seaweed snacks recipes

+245%

Nori recipes

+60%

Salmon bowl

+245%

Benefits of chlorophyll water

+35%

Green algae

+60%

Seaweed snacks recipes

+245%

Nori recipes

+60%

Salmon bowl

+245%

Behind the trend

Long a staple in places such as Japan, Korea and the Philippines, these veggies are making their way into the mainstream as more people discover their rich nutrient density. Thanks to the array of health benefits, people will look to the sea for the next family of superfoods.²

Collage of images featuring leafy greens, salmon and boiled eggs in a bowl, powdered seaweed, chopsticks holding a sushi roll and a glass of green juice.

Act on the insights

Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.

Contact us

Related trends

Back away from the screen. Workouts will go primal in 2023.

18 November 2022
Boomers
Gen X
Gen Z
Millennials
Self-improvement
Well-being
A white man with a prosthetic leg is stretching out, with workout equipment collaged around him.

Think flower bouquets, but make them baked goods.

16 November 2022
Gen X
Creativity
Food and drink
Hobbies and interests
Home
Collage of a white hand decorating a cupcake, along with pieces of cake and various decorating tools.

Alternative ways to feel your feels in 2023.

8 November 2022
Boomers
Gen X
Creativity
Self-improvement
Well-being
Collage featuring an Asian woman listening to music, surrounded by watercolour paints, a woman journalling and a stack of journalling supplies.

Heads up: the future holds a root revival.

10 November 2022
Boomers
Gen X
Self-improvement
Beauty
Well-being
A Black woman with a coily hair texture is pictured among various scalp care tools such as combs, scalp-targeting brushes and hydrating masks.

English (Australia)

  • English (US)
  • Bahasa Indonesia
  • Bahasa Malaysia
  • Čeština
  • Dansk
  • Deutsch
  • English (Australia)
  • English (Canada)
  • English (India)
  • English (UK)
  • Español
  • Français
  • Italiano
  • Magyar
  • Nederlands
  • Norsk bokmål
  • Polski
  • Português (Brasil)
  • Português (Europeu)
  • Română
  • Slovenčina
  • Suomi
  • Svenska
  • Tagalog
  • Tiếng Việt
  • Türkçe
  • Ελληνικά
  • Русский
  • Українська
  • हिन्दी
  • ภาษาไทย
  • 日本語

Quick links

  • Business newsletter
  • Business community
  • Brand guidelines

Company

  • Our Pinterest profile
  • Newsroom
  • Careers
  • Brand guidelines

More from Pinterest

  • Help Centre
  • Creators
  • Developers

  • © 2024 Pinterest

  • Terms of Service
  • Copyright & Trademark
  • Privacy Policy
  • Cookies Policy
  • Personalised ads
  • Pinterest status
Follow Pinterest Business
Pinterest Icon
Linkedin Icon
X Icon