Nielsen Digital Ad Ratings (DAR) delivers deduplicated audience measurement metrics across computers, smartphones, tablets and connected TV. This means that you can prove your campaign impact across digital media platforms by understanding the unique reach of your target audiences.
Unique reach is the unsung ROI hero. With insights to fuel your campaign optimisation, you can better understand the audiences that you’re currently reaching and quickly identify new customers to help grow your business.
By leveraging census-based data, Nielsen panel assets, advanced machine learning methodologies and third-party datasets, Nielsen Digital Ad Ratings provides deduplicated insights into how digital ads are consumed across mobile devices, computer screens and connected devices. And with the Nielsen ID System enabling people-based measurement across platforms and publishers, you can be sure that you’re getting the most accurate metrics across devices, content and ad exposures.