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Start your festive season sales today

Lady with shopping bags

Traditional festive season sales aren’t completely gone out the window. People still want discounts and giveaways—but they’re looking to find more online. They’re also starting their festive season shopping earlier than ever, rather than waiting for the ‘official’ launch of the festive shopping season on Black Friday on 27 November.

This shift towards an earlier shopping season isn’t entirely new. Last year, people on Pinterest had already finished 50% of their Christmas shopping by the time Black Friday rolled around.1 And for 2020, we’re seeing shopping start even earlier. Because of COVID-19, people are planning further ahead and getting things delivered to their homes.

Your bottom line? Don’t wait until it’s Black Friday to start your festive season campaigns online. Inspire people to shop, all season long.

Writing on a package
3xIncrease in US searches for ‘Christmas gift ideas’ in April 2020 vs April 2019. (2)

Your guide
to festive season performance
on Pinterest

Christmas shoppers have always used Pinterest to go from upper funnel inspiration, to final purchase. This year, they’re shopping continuously throughout the season. We created a special festive season performance guide to help you to reach these shoppers. Download the guide for ad strategies, product tips and creative best practices that will make your festive season campaigns sparkle on Pinterest.

Get the guide

More tips for a successful festive season

A women hanging ornaments

Even with the world upturned, you can make sure that your brand is doing all it can to capture shoppers on the lookout for Christmas deals. Here’s some tips to get you going:

  • Recreate the in-store vibe: People still crave the delight that comes from finding a perfect gift in a shop. So that your e-commerce experience mimics being in a physical shop, let shoppers discover your products in a visual way. On Pinterest, you can use formats like Carousels or Collections to help people to browse multiple products at once.

  • Show that your brand cares: With safety still a major concern, share how your brand is looking out for customers with helpful logistics offerings, such as speedy delivery windows, click-and-collect options and contact-free gifting solutions.

  • Tout the deals: To capture festive season shoppers, make sure that your promo is prominent by making discount and sale details front and centre in your creative. Pins with actionable CTA's in the text overlay are likely to have higher click-through rates.



Visit our festive season hub for fresh insights, best practices and creative thought-starters.

Go there now

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