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Your 2025 festive season marketing guide

This season, rethink your media mix. Pinterest is where people plan and shop more during the festive season1—helping to deliver results that matter. Follow our tips to maximise your spend.

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Three circular portraits of people posing, each with colourful backgrounds and accessories
Right audience

69% of weekly Pinners are open to trying new brands for the festive season2

A colourful cocktail sits on white linen against a purple backdrop
Right platform

7 in 10 monthly Pinterest users create Holiday
wish lists for later3

A graph shows conversions going up on a product Pin of a red coat
Right results

Across Pinterest, click-based conversions are up 51% year on year4

Your steps to seasonal success

A photo of shoes appears with a green tick and ‘Products uploaded’ label
Upload your products

Upload your product catalogue to ensure that your product Pins are ready for shopping ads.

Check product feed ↗
A woman in red eyeshadow appears in a shoppable Pin
Get your tracking in place

Use the Pinterest tag to track important actions such as checkouts, sign-ups and add-to-basket events.

Implement tracking ↗
An ad featuring two men in streetwear appears with a dashboard of stats
Plan how to measure success

Decide what you want to measure—then explore our tools to help get you started.

Choose measurement solutions →



During the festive season, 10 new boards are created per second on Pinterest.5
Are your Pins shoppable?

Upload catalogue
Create campaign

Brands ring in results

RM Williams ad [alt text to be updated]

RM Williams

Through a multi-format Pinterest campaign targeting male shoppers, R.M. Williams achieved engagement rates 10 times greater than the US retail benchmark.6

Read story →

Big W ad [alt text to be updated]

Big W

By aligning their holiday décor campaign with Pinterest trends and employing a full-funnel approach, BIG W achieved a 34% higher engagement rate and a 77% lower CPA than the retail benchmark.7

Read story →

Breville ad [alt text to be updated]

Breville

Trend-led holiday content helped Breville achieve a 53% higher click-through rate.8

Read story →

Cotton On ad [alt text to be updated]

Cotton On

Premiere Spotlight activations delivered a 3X higher conversion rate for Cotton On.9

Read story →

A Gucci ad showcases perfumes against a festive backdrop

Gucci

A multi-objective strategy led to brand lifts across global markets.10
Read story →

A collage of blue clothing, accessories and a Visa card appears with the Visa logo

Visa

Creator partnerships helped Visa see a 6.1 point lift in brand association.11
Read story →

Explore more festive resources

Vibrant mock Pinterest ads featuring a joyful woman in a green hat, a stylish pink rattan wall light with a price tag and a retro teal radio, highlighting how easy and inspiring it is to set up shop and succeed on Pinterest.
Optimise for shopping ads

Get hands-on tips for catalogues and shopping campaigns.

Visit blog →
Video clip of a festive Pinterest feed featuring food and decorations
Watch the 2025 festive webinar

Hear directly from the Pinterest team with this year’s biggest insights, tips and strategies. The webinar includes hands-on exercises to help you learn.

Watch now ↗

Cha-chingle all the way

Create campaigns in Ads Manager, or work with your Pinterest team to unlock special opportunities, including sponsorship.

Create campaign
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