Hear from creators: Why Pinterest is the place to get inspired
4 October, 2021—Lyndsay McGregor
Inspiration is the new influence. Over 400 million people from around the world come to Pinterest every month to get inspired and find new ideas to do, try and buy.1 And more and more, those ideas are coming from creators and brands.
We recently caught up with three very different creators in the UK, France and Germany to find out what they love about creating on Pinterest compared to other platforms. Here’s what we learned.
The Brooks Brother
The Brooks Brother aka Michael Brooks is a Canadian-born Londoner and firm believer that makeup is genderless. As a Pinterest creator, he uses the platform to share striking looks and tutorials with his audience.
Why I use it
“Pinterest makes it easy to find what I’m looking for. It always seems to bring me content that’s tailored to my taste and always keeps me in the know of what’s currently trendy.”
Why I love it
“It’s important to have a platform that pushes positivity because it motivates me to bring my whole self to the content I create. As creators, we can’t always avoid negative environments. Sometimes it seems they’re just a part of what we do. However, when looking for positive and inclusive environments to exist in, Pinterest comes to mind.
Without the fear of negative interactions, I’m more free to be myself and let go of other people’s expectations of me. We always have a choice to put our energy into things that feel more positive, and I feel like Pinterest makes that an easy choice to make.”
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Without the fear of negative interactions, I’m more free to be myself and let go of other people’s expectations of me.”
The Brooks Brother
Poulette Magique
A self-described “good mood designer,” Poulette Magique (Cécile Boyer) is an author, designer and photographer from France whose love of DIY and colour is clear to see from her Idea Pins on Pinterest.
Why I use it
“I use Pinterest as a colourful moodboard. It’s where I pick trends, ideas that I can try, colour combinations or even decorating moods. At the moment, for example, I love the pastel aesthetic trend.”
Why I love it
“Pinterest is for me the most inclusive and positive network. I feel totally safe and listened to on Pinterest. I can share freely without being judged. I love sharing new tutorials. At the moment I'm a big fan of Idea Pins, so I'm having a blast offering DIYs and doing the voiceover.”
Zucker & Jagdwurst
Creators Isa Zucker and Julia Justus are the Berlin-based duo behind Zucker & Jagdwurst, a vegan food blog on a mission to prove that being vegan doesn’t have to be boring. They use Pinterest to share quick and easy recipes for plant-based alternatives to comfort food classics.
Why we use it
“We get lost in Pinterest—in the very best sense! Sometimes we just search for recipes for one ingredient, something like 'eggplant recipe.' And with functions like 'more of this' we end up with a stunning cake recipe that we really want to bake 10 minutes later. You can jump from one stone to the next without even knowing where you're heading towards—that's the great thing about Pinterest.”
Why we love it
“The daily work that we put into Pinterest pays off in the long term—unlike other platforms. This means that Pins that we created years ago will do well every year when the ingredients or the dish are back in season.”
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You can jump from one stone to the next without even knowing where you're heading towards—that’s the great thing about Pinterest.”
Zucker & Jagdwurst
People on Pinterest are paying attention—not passively scrolling. They’re hungry for ideas and ready to make them, shop them and create their own take. And they want to hear from creators and brands with good ideas and products they can trust.
People come to Pinterest to feel positive. And creators come here because a more positive place to create makes for a more inspired audience. In fact, our research shows that positive online environments have a halo effect on the brands that show up there. Your audience is here and they’re paying attention—will you be there to reach them?
