Big ideas for summer marketing on Pinterest
11 September 2025
Looking to add a little heat to your summer campaigns? Here’s your guide to summer marketing on Pinterest, with new seasonal insights to help you plan.
Warm weather’s just around the corner, and summer prep is heating up. But before heading to the beach, people surf Pinterest. No matter what’s on their summer bucket list, they’re using Pinterest to help.
In fact, summer is the most-searched season on the platform1—planning peaks as early as August.2 And as they get ready for everything the season brings, they’re not just searching—they’re shopping. Nearly 30% of outbound clicks during the summer period are on fashion and apparel, while 47% are home-related, showing that Aussie Pinners are primed to take action as soon as they’re inspired.3
It’s a valuable opportunity for you to reach a leaned-in audience that’s eager to try new things. To help you create campaigns, we took a look at people’s searches leading into summertime. These are the topics that gain the most momentum as people start exploring summer ideas, then make them happen.
Growing searches for summer
Food and beverage4
homemade cocktails
picnic dinner ideas
mixed drink recipes
Christmas lunch recipes
Fashion and beauty5
holiday makeup looks
nye nails
classy looks
beach vacay outfits
Home6
outdoor entertaining ideas
backyard outdoor kitchen
outside furniture ideas
bathroom remodel shower
Travel and activities7
bali travel aesthetic
travel korea
australian open
road trips
Act on the insights
Use these insights to inform your creative, focus your targeting, prioritise products and more. By matching your campaign to the current season, you can drive better results. Case in point: Pinterest campaigns with summer-specific themes outperformed other kinds of campaigns in summer 2024.8 For some extra inspiration, check out how sunscreen brand Banana Boat used trending Pinterest topics to reach summer shoppers.
