As a marketer, everyone expects you to have a crystal ball. Lucky for you, now you’ve got one.

Pinterest Predicts—our much-anticipated, not-yet-trending report—just dropped. Featuring never-before-seen trends for 2024, this report shares our top predictions for the year ahead. Because people use Pinterest to plan, we have unique early insight into what people are going to do, try or buy next.

Western Gothic. Hot Metals. Blue Beauty. These are just a few of the trends we’re calling for next year across ten different categories. And these are trends you can trust: In fact, 80% of the trends we predicted for the last four years came true.¹

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Your audience is here, taking action on our trends

Our trends are influenced by people of all ages and demographics. But in 2023, we saw an increase in Gen Z and Millennials engaging with trends in our annual report and taking action on these predictions. According to our latest research, Gen Z saves at a higher rate across Pinterest Predicts compared to all other age groups.² And last year, we saw a 25% increase in saves related to all Pinterest Predicts 2023 trends among Millennials.³ In other words: Your audience is here, saving and shopping for our trends.

Pinterest Predicts pays off

Simply put, Pinterest trends work harder for you. They start earlier and last longer than trends on other platforms.⁴ When you create ads or content around Pinterest trends, they have a longer lifespan than those on other platforms. This gives your audience more time to act on—and shop, and save!—your content.

Take iRobot, the maker of Roomba robot vacuums, for example. In 2022, the brand created a Pinterest campaign inspired by our “Barkitecture” trend to appeal to pet parents who were looking to keep their homes clean. The brand applied our custom Trend badge to align their creative with our trend prediction. And it paid off. The brand’s creative that featured the Pinterest Predicts trend badge saw a 2.4x higher clickthrough rate.⁵

Brands win big with Pinterest Predicts. Now you can, too.

If you want to take advantage of our annual predictions, you’re in luck. You can sponsor a Pinterest Predicts trend, which includes specific rights to a trend in your country and a custom badge for your ads. Or, tap into our brand new custom personas to reach specific audiences for each of our Predicts trends—from the fashion mavens to the foodies and more.

To learn more about these opportunities, reach out to your Pinterest account team. If you don’t have an account team yet, you can apply for sales support and start the conversation today.

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Explore the trends for 2024

Our early insights give you more time to act, whether you’re working on your marketing plans for the upcoming year or planning your content. Dig deeper into our trend report and find specific business solutions to help you act on our predictions.

Don’t let the next big thing sneak up on you. Find your next opportunity today with Pinterest Predicts 2024.

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