How to make your brand unmissable this gifting season
8. září 2025
Holiday gifting starts early on Pinterest. By tapping into shoppers’ planning and personalization habits, you can strike at the exact moment wishlists are forming, build lasting connections and drive sales all season long.
Peak shopping season is almost here. Holiday shelves are filling, competition is fierce and digital noise is louder than ever. Relevance has never mattered more, yet 66% of consumers say they see ads that feel irrelevant every day,1 creating content fatigue for shoppers and challenges for brands hoping to cut through.
To build sales and shopper loyalty, brands need to move beyond the last-minute push and focus on early planning, personalization and meaningful moments. This blog is packed with insights to help you reach gifters when it matters, stand out and turn early inspiration into peak-season sales.
The gifting journey starts earlier than you think
Across Pinterest, holiday planning ramps up well before December.2 If you’re not present in these early moments, your brand risks being overlooked as wishlists take shape.Nearly two-thirds of monthly users on Pinterest are likely to create holiday wishlists they revisit later, setting the stage for thoughtful, considered gifting.3 Self-gifting wishlists build momentum from October and peak in November, followed by a surge in gift ideas for others in December.4
On Pinterest, 78% of people say they use the platform to get inspired and discover ideas for the holidays throughout the year
Personalization and curation are everything
Today’s shoppers want inspiration that feels personal and timely. On Pinterest, 78% of people say they use the platform to get inspired and discover ideas for the holidays throughout the year.5 We’re also seeing a 60% increase in saves per monthly active user, supported by AI-driven personalization.6 When brands respond with holiday boards thoughtfully curated from their catalog—hand‑picked Pins organized by recipient, interest and price point—they deliver ideas that feel personal and earn a place on shoppers’ wishlists.
Saves signal intent
On Pinterest, inspiration is the first step toward results. A simple save isn’t just a sign of interest—it’s intent. In fact, products saved on Pinterest are 2x more likely to be purchased, showing that early inspiration could lead to holiday sales.7 These shoppers are thoughtful planners and generous gifters, with higher average incomes.8 That’s your cue to design for saves and early discovery.
Stand out this season: Your festive checklist
People come to Pinterest open-minded and ready to discover something new—96% of top searches are unbranded.9 This means that most shoppers haven’t made up their mind yet, giving you a unique chance to step in early, spark inspiration and turn curiosity into sales. With 70% open to new brands for gifting, this is your moment.10
Here’s how you can make your brand unmissable this season:
Lead with creativity and curation: Use Collections ads to put tailored gift ideas front and center.
Earn trust with trends: Gifting Trend Badges help shoppers feel confident in new finds. Plus, they have been shown to help boost conversion rates by 2.4x11 and 2 in 3 Pinners even trust them more than standard Pins.12
Be first: Sponsor Editorial surfaces to connect at the very start of their festive planning. Reach out to your Pinterest team to learn more.
Extend your impact: Use the Pinterest Trends tool and AI-powered personalization from Pinterest Performance+ to keep ideas relevant all season.
Maximize return: Advertisers in the US who ran full-funnel campaigns on Pinterest in Q4 saw a 296% lift in YoY ROAS versus those that did not.13
Secure your space: Lock in placements before competition peaks. Early action means your brand can be discovered first, while shoppers are still open to new ideas.
Ready to turn inspiration into action? Get our 2025 holiday marketing guide for more insights, strategies and creative ideas.
