Say goodbye to open floor plans. Pinners are getting creative with closed doors. In 2021 we’ll all learn what a “cloffice” is. Even when doors aren’t available, people will find new ways to create some personal space.

Modern home office in neutral tones featuring desk, chair, computer, bench and colorful rug
Colorful desk station with bright blue accent wall, bright flowers and bold knick-knacks
Stack of thick books with colorful pages

What the global data says

2x

increase in searches year over year for cloffice ideas

Find it trending in
Canada
US
Australia

7x

increase in searches year over year for home library design

Find it trending in
Brazil
US
Germany

150%

increase in searches year over year for bookshelf room divider

Find it trending in
Indonesia
UK
US

2x

increase in searches year over year for modern mud room

Find it trending in
US
Australia
Canada

6x

increase in searches year over year for computer gaming room

Find it trending in
Germany
Canada
Australia




Tips for brands

Home is where the heart is—and where we spend the bulk of our time these days. Retail brands can offer product solutions to enhance hybrid rooms in the house, like home office furniture or trending paint colors. Financial services brands can help Pinners keep their insurance up-to-date to help cover new home additions. Tech/telco brands can promote products that power their home office, home gym, gaming rooms or home connectivity (or WiFi).





Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020