Calling it now: kitchen shelves will be the new favorite corner of the house in 2021. People will collect and invest in eye-catching dinnerware, from colored glassware to handmade clay plates.
Trending search terms
What the global data says
increase in searches year over year for copper cookware
Find it trending in
Australia
UK
US
increase in searches year over year for colored glassware
Find it trending in
UK
Australia
Canada
increase in searches year over year for kitchen floating shelves decor
Find it trending in
Australia
UK
US
increase in searches year over year for plate racks in kitchen
Find it trending in
Brazil
US
Indonesia
increase in searches year over year for clay plates
Find it trending in
Indonesia
Germany
Brazil
Tips for brands
Help Pinners give their kitchen shelves an upgrade. Home retailers can promote copper or clay dishware and glass vessels. Restaurant and food delivery services can showcase menu items plated on beautiful dishware at home. Paint brands can promote new colors to complement Pinners’ shelving displays. If you’re a brand that hosts virtual conferences, consider video backgrounds that feature gorgeous kitchen shelves to meet the trend.
See the trend on Pinterest
Explore the Pins that bring our predictions to life.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020