478 million people use Pinterest every month to find ideas and inspire their next purchase.1 If Pinterest were a country, it would surpass the United States as the third largest in the world.
People aren’t here to fend off FOMO or doomscroll. They’re here to try new things. To save new ideas. And often, to make their next purchase.
Open-minded and undecided
People on Pinterest are eager for new ideas, which means they want to hear from you. Content from brands doesn’t interrupt on Pinterest—it inspires.
People use Pinterest to plan for the future. Reach them here, and you’ll reach them before your competitors do.
Pinterest is where people browse, discover and buy. Show up at the moment of inspiration, and take your audience from idea to “I did.”
Our targeting tools give you the flexibility to reach people by demographics, interests, keywords and more. Or, use auto-targeting and we’ll show your ads to the people we think will like them most.
Our insights tools go deep on Pinner demographics, interests and behaviors. You can use these insights to tailor your targeting or make more effective Pins.