Stop interrupting. Start inspiring.

Pinterest is the only platform where ads are additive. Pinners find what they love. You grow your business.

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Solutions for every goal

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Grow your reach and build brand or product awareness

Get more traffic to content on or off Pinterest

Drive actions like online sales, signups and subscriptions

Offline sales
Increase in-store purchases

Your ads work harder here

  • 2.3x

    more efficient cost per conversion than ads on social media1

  • 2x

    higher return on ad spend for retail brands, compared to social media1

Pinterest ad formats

Visual-first formats

Simple, flexible tools

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Create on mobile

Turn organic Pins into ads in just a few steps, all from your phone.

Ads Manager

Build and edit your campaigns, or set up custom targeting. This guide gives the basics, plus helpful tips.

Pinterest Partners

Work with our approved partners to scale your ads and measure results.

Make every dollar count

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You decide how much to spend and how long your ads will run. Depending on your campaign type, you can choose to set your own bids or let our automatic bidding tools do it for you.

Find your perfect audience

Our precise targeting tools get your ads in front of the people you care about most.

  • Automated targeting

    We’ll pick your audience based on details from your Pin.

  • Demographics

    Narrow to the right audience using information like age, gender, location and language.

  • Interests

    Reach people based on the topics they like, such as recipes or home decor. Your ads will show as people browse their home feeds.

  • Keywords

    Reach people ready to act by targeting specific search terms. Your ads will appear in search results and related Pins.

  • Customer lists

    Upload your customer list to reach people who have already engaged with your website, store or Pinterest content.

  • Actalikes

    Use actalike audiences to find other people with similar interests and behaviors to your existing customers.

Analytics at your fingertips

Pinterest Analytics dashboard showing performance over the last thirty days

Track performance as you go to optimize your ads. When your campaign ends, dig deep with measurement reports and advanced analytics.

Inspiration for your next ad

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