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Rainscapes
A free-flowing collage featuring water droplets gathering on a leaf, a pebbled pathway, a cactus plant, a flowing water spout and a vertical garden.

Green living has flourished, but in 2023, people will take water conservation to new heights. And this doesn’t just apply to drought-stricken environments: Boomers and Gen X all over the globe will invest in rainwater harvesting, rain barrels and drought-tolerant landscaping for natural ways to make their homes more sustainable.

Trending on Pinterest¹
Rainscapes

Rain water harvesting architecture

+155%

Drought tolerant landscape design

+385%

Rain barrels ideas beautiful

+100%

Rain chain drainage

+35%

Rock drainage landscaping

+70%

Rain water harvesting architecture

+155%

Drought tolerant landscape design

+385%

Rain barrels ideas beautiful

+100%

Rain chain drainage

+35%

Rock drainage landscaping

+70%

Behind the trend

People have realized that reducing their ecological footprint and maintaining a luxe home aesthetic don’t have to be mutually exclusive. They're embracing the beauty and elegance of natural materials while safeguarding their spaces against droughts and other natural disasters.²

Set of five images depicting a leaf with water droplets, a pebbled path, a water collection device, a flowing water spout and a vertical garden.

Act on the insights

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