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Collage featuring a Sikh man wearing a backpack, surrounded by deconstructed train tracks, a window view of a mountainscape and the caboose of a passenger train.

More sustainable travel? That tracks. In 2023, train travel will make a major comeback. Thanks to quicker boarding, extra legroom, scenic views and a lower carbon footprint, Gen Z and Millennials will find a renewed love for this timeless mode of transportation. Searches for Europe interrailing, train quotes and train travel aesthetic are all trending way up.

Trending on Pinterest¹
All aboard

Interrailing europe aesthetic

+105%

Train trip aesthetic

+205%

Train travel aesthetic

+40%

Train quotes travel

+285%

Indian railway station photography

+175%

Interrailing europe aesthetic

+105%

Train trip aesthetic

+205%

Train travel aesthetic

+40%

Train quotes travel

+285%

Indian railway station photography

+175%

Behind the trend

In the wake of the pandemic, people are looking for ways to travel with the smallest ecological impact. They’re choosing trains as their primary form of transportation—and boasting about it!—leading to a new term: “train bragging.” As countries add new train routes, introduce sleeper cars and make some journeys free, train travel seems to be just the ticket in 2023.²

Set of images featuring a woman reading a map, a wide shot of a train going through a hilly area and three people peering out another train window.

Act on the insights

Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.

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