VidMob is a leading creative effectiveness platform, trusted by the biggest global brands. They help brands drive ROI through AI-driven creative data. With unmatched AI & ML technology and the most connections to the world’s leading digital channels, VidMob delivers powerful creative insights that result in meaningful business impact.
Ulta partnered with VidMob to build video Pins for their Fall 2019 campaign. By using VidMob's Creative Intelligence tool, they were able to analyze Ulta’s historical Pinterest videos to decipher which creative elements impacted View Through Rate.