Unwrap strong results this holiday season

With a growing audience¹ and new lower funnel solutions, Pinterest is your place for a high-action holiday. Run campaigns that dazzle and convert, all season long.

Create campaign

An ad showing a woman holding a cocktail glass, surrounded by images of a cocktail shaker, ribbon and shoppable Pins for cocktail glasses.

Reach active shoppers with big plans to buy

Pinners plan to go above and beyond for holiday 2024. They're looking to make the holidays extra special, from celebrating more often to spending more on holiday purchases.²

A Pin of a man celebrating in front of a Christmas tree and a Pin of a tower of macarons, along with trending searches for “Holiday cookie swap” and “New Years Eve”.

Weekly Pinterest users say Pinterest is the most helpful platform for holiday planning³

71% of weekly Pinners have found new brands and products while planning holidays on Pinterest⁴

+40%

On average, weekly Pinners spend 40% more on holiday purchases than people using other platforms⁵

Your guide to a very happy holiday

Pinterest reaches people at every stage of the funnel. Use our campaign guide to build the right strategy for your goals.

See how brands succeed on Pinterest

Urban Outfitters

Gucci Beauty

Urban Outfitters grew conversions

Urban Outfitters ran holiday shopping campaigns using direct links. It helped boost their bottom line, with 50% more conversions than the previous year at 57% lower costs.⁷

Read story

Urban Outfitters

Gucci Beauty

Gucci Beauty boosted global brand awareness

Gucci Beauty ran a full-funnel campaign featuring their products in a variety of holiday settings. Their beautiful creative paid off, boosting brand awareness 2.5 points across multiple countries.⁸

Read story

A Gucci Beauty ad shows three people posing in front of a Christmas tree with several bottles of perfume, along with a “Shop” button.

Explore more holiday resources

A “play video” icon is overlaid on a collection of shiny, holiday Pins.

Go deep with webinars

We’ve hosted two holiday webinars with even more helpful hints. You can get a closer look at 2024 audience and shopping insights, or watch our lower funnel webinar.

Three Pins are laid out against a pink cellophane wrapper backdrop with Sale and Performance+ buttons. The center image is a woman dressed in hot pink holiday attire. The left image shows a record player, and the right image is a vase with berries.

Get product ideas on our blog

Learn all about lower-funnel tools in this dedicated blog post. We’re sharing how products like Performance+ and Promotions can help get you even better results.

Start your holiday marketing today

Create campaigns in Ads Manager or work with your Pinterest team to unlock special opportunities. If you don’t have a Pinterest rep yet, you can apply for support to get the conversation going.

Create campaign

Unwrap strong results this holiday season

With a growing audience¹ and new lower funnel solutions, Pinterest is your place for a high-action holiday. Run campaigns that dazzle and convert, all season long.

Create campaign

Reach active shoppers with big plans to buy

Pinners plan to go above and beyond for holiday 2024. They're looking to make the holidays extra special, from celebrating more often to spending more on holiday purchases.²

Weekly Pinterest users say Pinterest is the most helpful platform for holiday planning³

71% of weekly Pinners have found new brands and products while planning holidays on Pinterest⁴

+40%

On average, weekly Pinners spend 40% more on holiday purchases than people using other platforms⁵