MaryRuth Organics
Prescient AI’s latest generation of Marketing Mix Models shine a light on Pinterest’s halo, enabling MaryRuth Organics to scale with confidence.
Goal
Sometimes, game-changing opportunities aren’t always obvious at first glance. For MaryRuth Organics, the challenge was clear: The team had an intuition that Pinterest can drive downstream impact, but standard measurement tools were built to capture direct response conversions, and failed to capture the value of halo effects on their omni channel sales.
That’s when they turned to Prescient AI to answer a key question for every ambitious marketer: how to accurately quantify the true value of platforms like Pinterest. Discovery platforms can be among the most undervalued media channels when judged by pixel-based, platform-reported performance alone.Inspiration can also lead to more organic and branded searches or draw shoppers to alternative ecommerce channels and offline retailers.
Strategy
With sales as MaryRuth Organic’s north star and the latest generation of Marketing Mix Models (MMMs), MaryRuth Organics could finally see the full picture. They uncovered not just new direct to consumer customers directly attributed to Pinterest but also the often-invisible rippling halo effects Pinterest inspired across key ecommerce retailers, search engines and other organic touchpoints throughout the customer journey. It turned out traditional media metrics only captured 33% of Pinterest’s total impact for MaryRuth Organics.This data illuminated to Pinterest's differentiated value, its ability to not only drive inspiration, but to drive decisions.
“
Pinterest had been driving twice as many sales as we thought! With marketing mix modeling, we could finally measure the halo effects on Amazon and other channels, which revealed a huge, and previously hidden, portion of Pinterest’s value.”
Wyatt Lowe
VP of Growth, MaryRuth Organics
Results
On Pinterest, bold measurement turned inspiration into real growth for MaryRuth Organics. With support from Pinterest and Prescient AI, the team focused spend on the campaigns and creative that delivered the strongest halo across channels. That clarity gave them the confidence to increase their Pinterest investment 8x while keeping efficiency and incremental gains strong.
By pairing smarter measurement with bigger ambition, MaryRuth Organics turned Pinterest from a spark of inspiration into a reliable engine for scalable growth—showing what this approach could do for your brand too.
8x
Increase in investment on Pinterest following Prescient AI’s comprehensive measurement and forecasting capabilities
50%
More efficient CAC on Pinterest compared to other paid channels
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