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Collage featuring an Asian woman listening to music surrounded by watercolor paints, a woman journaling, a man spray painting a canvas and a stack of paper with pen.

More ways to feel your feels in 2023. Alternatives to talk therapy are on the rise—like expressive art and music therapy—as well as art journaling, which is up a whopping 37x. Gen Z and Millennials are driving this trend, seeking new, creative ways to work on themselves.

Trending on Pinterest¹
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Writing therapy

+1840%

Expressive art therapy activities

+120%

Music therapy

+30%

Journal writing prompts therapy

+220%

Art journal therapy

+3755%

Writing therapy

+1840%

Expressive art therapy activities

+120%

Music therapy

+30%

Journal writing prompts therapy

+220%

Art journal therapy

+3755%

Behind the trend

In recent years, the conversation around mental wellbeing has entered the cultural zeitgeist. Due to this shift, people will feel empowered to look beyond traditional talk therapy and find the best creative outlets to support themselves—from music to journal writing to expressive art activities.²

Set of images featuring Black hands writing in a journal, a White woman with a robotic prosthetic hand using watercolor paint, an Asian woman listening to music and a man spray painting on a canvas.

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