Be where holiday decisions happen
Holiday shopping can feel overwhelming—but not here. Pinterest is where shoppers come to confidently decide, and where brands have influence at every step, all season long.
Get the results you need this season
Reach decision-ready shoppers
Your audience is here, from plan to purchase. 68% say Pinterest helps them make decisions at every stage of their holiday shopping journey.1
Stand out with AI-powered visual search
When it comes to shopping, you know it when you see it. Last holiday season, visual searches
grew 3x faster than text search YoY.2
Unlock efficient full-funnel performance
You need every dollar to work harder and Pinterest delivers an average incremental ROAS that outperforms Google, TikTok and Meta.3
Early planning drives holiday performance
Follow these steps to get started today.
Merry moments, measurable brand results
Urban Outfitters
Kroger
Dermstore
Glenfiddich
Capilano Suspension Bridge Park
Expanding Urban Outfitters’ holiday gift range
Reaching more Millennial and Gen Z holiday shoppers on Pinterest, Urban Outfitters used curated product ads and direct links to gift and fashion collections. The campaign drove a 2.4x increase in outbound clicks, a 57% drop in CPC and 50% more conversions vs. last year.4
Urban Outfitters
Kroger
Dermstore
Glenfiddich
Capilano Suspension Bridge Park
Helping Kroger stand out in crowded grocery aisles
Kroger used Pinterest’s Premiere Spotlight and a recipe-themed Quiz Pin Extension to reach holiday planners, driving an 11.6% lift in awareness, a 5.4-point boost in brand association5 and 30 seconds average time spent with a 50% quiz completion rate.6
Urban Outfitters
Kroger
Dermstore
Glenfiddich
Capilano Suspension Bridge Park
Boosting Dermstore’s holiday beauty conversions
By combining authentic creator content with Pinterest Performance+ automation, Dermstore reached shoppers ready to buy on Pinterest. The campaign delivered a 50% increase in outbound click-through rate and an 8% stronger 7-day ROAS vs. non-creator content.7
Urban Outfitters
Kroger
Dermstore
Glenfiddich
Capilano Suspension Bridge Park
Connecting Glenfiddich with high‑intent luxury holiday gifters
Glenfiddich used Pinterest keyword and interest targeting, high-income personas and the holiday Gift Badge program to reach premium gift buyers, driving a 2.8-point lift in aided brand awareness and a 1.3-point lift in action intent.9
Urban Outfitters
Kroger
Dermstore
Glenfiddich
Capilano Suspension Bridge Park
Turning seasonal inspiration into sales for a small business
Capilano Suspension Bridge Park used Pinterest Carousel ads with Pinterest Performance+ Targeting to turn holiday excitement into ticket sales, driving a 21x ROAS and a 64% lower CPA vs. target.8
Kickoff your holiday planning
