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Free spirits
Collage featuring barware tools and a glass of ice cubes surrounded by a honey dipper pouring honey on a lemon slice, a slice of grapefuit and various herb garnishes.

Enough with the drinking judgement. Sometimes people want to drink, sometimes they don’t, sometimes they only want to drink a little—it’s not that complicated. Gen X will drive this trend, demanding mocktails, cocktails and low-ABV options for all. Now that’s refreshing.

Trending on Pinterest¹
Free spirits

Fancy non alcoholic drinks

+220%

Mocktail bar

+75%

Cocktail garnish ideas creative

+225%

Fancy ice cubes

+75%

Creative cocktails presentation

+555%

Fancy non alcoholic drinks

+220%

Mocktail bar

+75%

Cocktail garnish ideas creative

+225%

Fancy ice cubes

+75%

Creative cocktails presentation

+555%

Behind the trend

Consumers are embracing a new way of thinking about alcohol. Whether it’s motivated by hangover hatred or a newfound love for tasty, low-ABV options, people are drinking on their own terms. They’ll drink what they want, when they want.²

Set of five images showing dehydrated citrus fruit slices, various herb garnishes, a red cocktail, a glass of ice cubes and a honey dipper pouring honey on a slice of fruit.

Act on the insights

Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.

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