How to use Pinterest Predicts in campaigns

Eager to use the trends, but not sure where to start? Get the brainstorm going with this official guide. You’ll find campaign strategies, creative ideas and more.

Four “Fisherman Aesthetic” Pins show a striped sailor jumpsuit, a woman on a beach holding sandals, a zipper pouch made to look like a tin of sardines, and a mesh top with wavy blue and white lines.

Choosing the right trends for your business

Our trends are versatile, and every trend can be applied to multiple verticals. So when it comes to picking trends, don’t be afraid to get creative with topics that help you reach new audiences or show up in unexpected ways.

Colorful Pins with a Pinterest Predicts trend badge show products and models related to five different trends.

Here’s how three different verticals could use “Rococo Revival”

Food and beverage brands

could use Premiere Spotlight to serve ideas for an opulent dinner party.

Travel brands

could promote museum exhibits featuring Rococo art or decor.

Financial services brands

could share tips for living like a queen... but on a more realistic budget.

A grid of Pins against a blue background show products related to the “Moto Boho” trend, like leather boots and vegan leather jackets.

Four strategies for success

Make the trends your star with a prominent role in ad creative. You can build entire concepts around a trend, using it to inspire storytelling, visual concepts or set design. Or, you can borrow hints of the trend to shape your aesthetic, like specific color palettes or iconography. 

To get hands-on help with your campaign creative, consider sponsoring a trend. These advertising packages include perks like creative support, toolkits and co-branded assets.

Consider how you can reach people searching for certain trends and related ideas on Pinterest. You can use the keywords provided for each trend to inspire your own strategy and run ads against trending keywords.

People aren’t just browsing these trends—they want to act on them. Make sure your products are ready for purchase when people are ready to buy.  

Our shopping solutions can help you get set up for success. First, connect your catalog to Pinterest. This creates individual product Pins for every product in the feed, making your products more clearly shoppable. Then, run shopping or conversion campaigns to scale reach and impact.

The trends we forecast grow all year long, but timing product launches or special promotions during seasonal moments can give your business an added boost. 

For instance, you could lean into “retro soda pop” vibes as summer kicks off and people look to cool down. Or, you could target winter escapes in the fall as people start to think about snowy getaways. For optimal reach and priority placements, try a Premiere Spotlight video takeover. 

Activate beyond Pinterest

Merchandising

Show your knack for trendspotting with themed displays, signs next to trending products or special promotional offers. Or, you could curate themed experiences, like workshops about the trends or special pop-up shops.

Product development

Use trending keywords to get ahead of people’s shopping habits. You might develop your own products to help people shop the trend, or create the right building blocks for people who want to DIY new ideas or vibes.

Content

Let the trends inspire a new perspective on content development. You might find a new editorial angle, update assets across other channels or even create a new vision for how your brand shows up.

Brand spotlight: Wayfair Professional

How one brand made the most of the trends

To boost their profile with interior designers, Wayfair Professional went all in on 2024’s “Jazz Revival” trend. Their integrated campaign spanned digital and real-world elements, from Pins to landing pages—and even a pop-up.

Putting trending aesthetics and products at the heart of the campaign struck a chord with their audience. Wayfair Professional saw a 5 point lift in brand favorability.1

A label reads “jazz club aesthetic” and has a trending line graph icon. It’s accompanied by a photo of a velvet fringed couch and a picture of a cocktail in front of heavy blue curtains.

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