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Cha-ching challenge
Brightly-colored collage featuring Black hands stacking coins, a change purse, safe dial, gold bricks and other whimsical shapes and textures.

Finance, but make it fun. This year, Gen X and Millennials will seek out new ways to gamify their finances, searching for budget challenges and saving games.

Trending on Pinterest¹
Cha-ching challenge

1000 savings challenge

+185%

Bi weekly savings challenge

+355%

Budget challenge

+135%

Envelope challenge savings

+155%

100 envelope challenge

+145%

1000 savings challenge

+185%

Bi weekly savings challenge

+355%

Budget challenge

+135%

Envelope challenge savings

+155%

100 envelope challenge

+145%

Behind the trend

As global living costs rise, money management is becoming more important across age groups. People are trying to make a tough topic feel rewarding, turning to accessible and entertaining ways to kick-start their savings.²

Several images featuring money-collecting envelopes, stacked coins, falling gold bricks and an abstract interpretation of a change purse.

Act on the insights

Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.

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