How to set up campaigns in Pinterest Ads Manager
Ads Manager includes all the tools you’ll need to run successful campaigns. Use this guide to prep for campaign setup and optimization.
Set up for success
First, make sure you’re using a business account and have an active advertiser profile. To start a new campaign, look for the menu called “Manage campaigns” and click on “Create campaign.”
Choose your own ad(venture)
Ads Manager offers a lot of flexibility, from single ads to complex campaigns. Your campaign objective determines which setup options, ad features and bidding strategies you’ll use.
Your options
Hikayatin ang mas maraming tao na mag-click sa iyong ad o bisitahin ang iyong website. Puwede kang magtakda ng maximum cost-per-click (CPC) o gumamit ng bidding sa Pinterest Performance+ para sa awtomatikong pamamahala ng bid.
Dagdagan ang mga aksyon sa mas mababang funnel ng pagbebenta tulad ng mga online na benta o pag-signup. Magtipid ng oras at pera gamit ang bidding sa Pinterest Performance+ na awtomatikong inaangkop ang iyong mga bid sa paglipas ng panahon.
Pro tips
Run multiple campaigns at once to drive results across the funnel and reach more people.
No matter your goal, follow our creative best practices to make Pins that perform.
Once you’ve started running ads, duplicate and edit existing campaigns to speed things up.
Control budgets and ad spend
No matter your goal, you’ll always have control over campaign budgets and ad spend. Our tools make it easy to customize settings that work best for your brand.
Your options
Mas mabilis na makakuha ng trapikong mahusay ang performance gamit ang araw-araw na budget sa Pinterest Performance+. Magtatakda ka agad ng pinakamainam na average na araw-araw na budget, at pagkatapos ay makakatulong ang aming mga tool sa pag-angkop para sa mga pinakamahusay na oportunidad araw-araw.
Pick a specific amount you want to spend every day, without adjustments. This spreads your budget more evenly across the entire campaign.
Pro tips
Enter your budget amount then review the potential monthly active audience size for your ad. Keep in mind that this is an estimate, and results may vary.
Puwedeng ma-boost ng automation ang mga resulta. Sa pagsubok, ang mga brand na gumagamit ng araw-araw na budget sa Pinterest Performance+ ay nakakahikayat ng 3% mas mababang CPA kaysa sa mga ad na may mga naka-fix na araw-araw na budget.1
Tune your targeting
Targeting determines who sees your ads and where they show up across Pinterest. Pinterest offers a wide range of targeting options to help you narrow in on the right people for your goals.
Your options
Reconnect with people who previously engaged with your content on or off Pinterest. If you have the Pinterest tag or the Conversions API, you can upload your own customer list or retarget visitors from your brand’s website.
Pro tips
To keep things simple, use Pinterest’s default targeting instead of choosing your own. Our tools will recommend settings based on your goals and budget.
I-on ang pag-target sa Pinterest Performance+ para awtomatikong mapahusay ang performance ng iyong ad gamit ang mga visual at search signal, at kumonekta sa mas malawak na audience.
Optimize and iterate
Ads Manager has special tools to help you improve performance and optimize campaigns.
Ang Pinterest Performance+ ay isang hanay ng mga solusyon na gumagamit ng automation at AI para matulungan kang i-optimize ang mga resulta. Makakakita ka ng mga opsyon para i-toggle ang Pinterest Performance+ sa antas ng campaign, o i-automate ang ilang partikular na bahagi habang binubuo mo ang iyong campaign.
Once you wrap a campaign, Pinterest Analytics and Conversion insights help you understand what worked well, and where you can improve. Your Pinterest team can also set up custom studies for metrics like conversion lift or store traffic.
Take the next step