Weleda
The natural beauty brand partnered with LiveRamp to prove Pinterest campaigns deliver real-world retail results.
Goal
Parents who choose Weleda are planners. They research, they read labels, and they want natural products they can trust. For over a century, the Swiss beauty brand has delivered exactly that, building a loyal following across Europe. But as the natural beauty category grew more competitive, Weleda needed proof that their digital marketing could translate to something concrete: drugstore sales.
The brand turned to Pinterest to reach parents in those crucial planning moments, when they're actively searching for solutions. The platform offered access to a highly engaged audience with real purchase intent. But Weleda wanted more than reach—they wanted evidence. Could Pinterest campaigns actually drive people into stores to buy their baby care products?
Strategy
Weleda took a bold creative approach for their first major Pinterest push. The brand partnered with creators to bring authentic parent perspectives to life. Working closely with Pinterest's Creative Connect team, they optimized every asset to help maximize impact across the platform, ensuring each piece of content felt native to the Pinterest experience.
The campaign deployed Pinterest's full format suite, from established options to newer features like Showcase ads, all designed to capture attention at different stages of the customer journey. To help drive conversion, Weleda sweetened the deal with a 20% off promotion on baby products. This wasn't just about awareness, it was a complete strategy to move people from inspiration to action, both online and in-store.
"
Pinterest and Weleda proved that when authentic storytelling meets the right audience moments in Pinterest’s inspiring environment, it can spark meaningful engagement and translate into offline sales."
Ina Reinholz
Head of Performance Marketing, Weleda
Results
Weleda got the validation they were looking for. Through a Pinterest Sales Lift study with LiveRamp, the brand connected campaign exposure to real purchases. The results validated both strategic bets: platform-optimized creative worked, and Pinterest's planning audience converted in stores. Better yet, the baby-focused campaign ended up lifting sales across Weleda's entire skin care portfolio.¹
+8.1%
Sales lift for Weleda baby brand products at one of Germany's largest drugstore chains1
+18.2%
Sales lift for Weleda SkinFood and Blauer Enzian products1
+11.8%
Sales lift across the entire Weleda Skin Care category1
Explore Related Resources
We know it’s important to measure the success of your campaigns. That’s why Pinterest offers measurement solutions that help you track how digital campaigns drive offline sales. Discover the tools and partners available to measure real-world retail impact.
Creative Connect helps brands adapt their assets to perform best on Pinterest, from format selection to content strategy. Learn more about our creative best practices or get in touch with your Pinterest rep to learn more about the Creative Connect program.