Miu Miu
With Pinterest Performance+, Miu Miu achieved a 305% increase in in-store and online holiday checkouts.
Goal
For the Holiday 2025 season, Miu Miu set out to demonstrate the transformative impact of a strategic, full-funnel campaign on Pinterest. By shifting campaign optimization from ‘add to basket’ to the more decisive ‘checkout’ action, and tracking offline conversions, the brand aimed to:
Accelerate progress at every stage of the purchase journey—from building awareness and driving consideration to seamlessly capturing conversions.
Maximize cost-efficiency while elevating brand presence and impact across touchpoints.
Deliver concrete measurement of true in-store sales lift generated by online marketing efforts.
Strategy
Miu Miu’s Holiday 2025 campaign ignited a powerful, full-funnel engagement strategy that captured shoppers' attention and propelled checkouts throughout the holiday season. With a bold blend of visually captivating assets—spanning static Pins, immersive carousels, dynamic videos, and attention-grabbing Premiere Spotlights—Miu Miu didn’t just participate in the holiday conversation; it owned it, fueling excitement and inspiring action.
Leveraging the advanced capabilities of Pinterest Performance+, Miu Miu strategically broadened its reach, connecting with diverse audiences at every stage of the purchase journey. Each interaction was purposefully crafted: from the spark of initial discovery to the decisive moment of conversion, every touchpoint was optimized to move consumers closer to purchase. Crucially, for the first time, Miu Miu tracked in-store conversions, closing the measurement loop and uncovering incremental impact previously left unrecognized.
This campaign is a testament to Pinterest’s unique ability to transform inspiration into action—driving measurable business outcomes both online and in-store, when it matters most. Pinterest empowers brands like Miu Miu to turn curiosity into conversion and holiday moments into meaningful, bottom-line results.
“
The campaign delivered outstanding results, especially compared to the previous year’s Holiday campaign. We were excited to see substantial offline conversion volumes paired with an impressive return on our ad spend.”
Prada Group, Paid Social Media Team
Results
Miu Miu’s campaign delivered breakthrough results that set a new benchmark for omnichannel success. Checkouts attributed to Pinterest jumped by an extraordinary 305%—and notably, 54% of these conversions happened offline¹, demonstrating powerful synergy between online discovery and in-store sales. By optimizing across channels, Miu Miu unlocked a complete, end-to-end view of campaign performance.
The campaign’s efficiency was equally impressive:
8x
checkout ROAS1
79%
improvement on Cost per acquisition per checkout1
Explore Related Resources
Premiere Spotlight
With full-width video, Spotlight let Miu Miu grab the attention of shoppers in Italy.
Product Pins
Product Pins show pricing and availability right on the Pin so it’s easier for busy holiday shoppers to check out.