MissPompadour
See how MissPompadour turned a trending shade into extra colourful results.
Goal
A fresh coat of paint can completely transform a space. But before picking up a brush, people need inspiration—from finding the perfect shade to imagining how it could look in their own homes.
MissPompadour helps make those creative ideas a reality. The brand offers eco-friendly paints and lacquers designed for every DIY project.
And MissPompadour had their own dream project to bring to life. Ahead of International Women’s Day, the brand wanted to inspire women across Germany to get creative with colour, while boosting brand awareness in a competitive interiors market.
To make an impact, the brand needed to reach DIY enthusiasts when they were searching for inspiration—and Pinterest offered the perfect canvas.
Strategy
To inform their strategy, MissPompadour leaned into the latest consumer trends—taking inspiration from Pinterest Palette™’s “Jade” trend. With their colour inspiration in place, it was time to get creative.
The idea: build a colour-led campaign that celebrated the trending shade in every form—whether through real home transformations, creative ideas, or inspiring DIY projects. Jade set the scene (quite literally).
For their creative, MissPompadour showcased the versatility of the Jade-inspired shade across different spaces, while the “Pinterest Palette™ Badge” connected the campaign to the emerging colour trend on the platform.
To make an extra splash, MissPompadour invested in a Premiere Spotlight placement—giving the brand premium real estate in the Search Feed and putting them front and centre during the key International Women’s Day moment.
And beyond the hero moment itself, the brand went a step further. MissPompadour extended the inspiration with Jade-aligned Pins, Editorial Placements, and a dedicated landing page—creating a consistent journey from discovery to action.
“
Pinterest is where people come to find inspiration and plan what’s next. By tapping into Pinterest Palette™ for International Women’s Day, we created a campaign that felt relevant, inspiring, and impactful—helping us drive awareness while connecting with new customers.”
Henriette Bode,
Senior Performance Marketing Manager, MissPompadour
Results
The results were as vibrant as the campaign itself. By pairing cultural relevance with creative that inspired action (cue: dreamy Jade-shade spaces), MissPompadour turned a trending shade into a standout moment for colour inspiration and brand discovery.
Their Premiere Spotlight activation drove millions of impressions in a single day, while delivering 67% more efficient CPMs compared to Pinterest’s Search Feed benchmark in Germany.¹
It also captured incredible attention, achieving a 3.6x stronger video completion rate compared to the brand’s previous Spotlight campaign.²
The takeaway? When brands tap into the trends people love and show up where inspiration begins, they can turn a single shade into something much bigger—a colourful campaign with results to match.
67%
More efficient CPMs vs. Search Feed benchmark¹
3.6x
Stronger video completion rates²
Resources
Tap into the latest trending colour forecast
Explore Pinterest Palette™ to discover the top hues before they’re huge—backed by Pinterest insights. For MissPompadour, it was all about Jade. But there are more shades ready to inspire your next campaign. Soak it up.
Make an extra splash with Premiere Spotlight
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