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Chance of showers
Shower-centric collage featuring eucalyptus leaves hanging from a showerhead, various sponges, towels hanging from a ladder and shower products.

No bath? No problem. 2023 will be all about the elevated shower routine. Gen X and Boomers will turn rinsing into a ritual in the year ahead, searching for shower bombs and home spa bathrooms.

Trending on Pinterest¹
Chance of showers

Shower routine aesthetic

+460%

Amazing showers walk in

+395%

Shower bomb

+90%

Home spa bathroom

+190%

Doorless shower ideas

+110%

Shower routine aesthetic

+460%

Amazing showers walk in

+395%

Shower bomb

+90%

Home spa bathroom

+190%

Doorless shower ideas

+110%

Behind the trend

Spa-like showers will replace long soaks in the tub thanks to a global push towards water conservation and the need for increased floor space. With Gen X and Boomers looking for more accessible ways to create a spa-like bathroom experience, it’s no wonder ritual rinses are on the rise.²

Set of five images depicting a golden shower head, shower bombs, towels on a ladder and a serene shower space.

Act on the insights

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