Tattoos and tarot are the new friendship bracelets
Ride-or-die, bestie, BFF—whatever you call them, 2022 will be a year for honoring your chosen family. And this isn’t just a Gen Z thing—all age groups are looking for friendship rings, matching tattoos for guy friends and tarot spreads.
Say hello to the fashion world’s chicest besties: Janne and Niqui Bishop. This mother-daughter duo share their own spin on runway looks and follow one rule: Wear what makes you happy. Follow Janne and Niqui for a bestie aesthetic that’s coordinated, not corny.
“We have a bestie aesthetic, and it has Janne and Niqui written all over it. Less matching shirts, more coordinated summer fits. Less yarn bracelets, more chic rings and sneakers. It’s something we bond over and it feels uniquely us.”
Inspire people with bestie bracelet-making kits or friendship rings. Matching gifts make the perfect present idea for any holiday.
Buy one, get one for your bestie. Lean into Galentine's Day and Friendsgiving sale moments for wedding party robes, friendship rings or matching tattoos.
Feature tech gifts that keep people connected with their bestie, from wearables to workout tracking devices to walkie-talkies.