6 types of holiday shoppers

Most people on Pinterest are planners, but the early bird takes things to a whole other level. Before they’ve even stowed away this year’s holiday decor, the early bird is already plotting next year’s festivities. Always on the lookout for bargains, they’ll snap up gifts and other holiday items all throughout the year. They’re also already looking into holiday travel—and will pull the trigger on buying tickets as soon as they feel it’s safe to move around. 

A stickler when it comes to holiday customs, the traditionalist pretty much follows the same rituals year after year. Still, they do love finding fresh takes on old favorites—a new way to fix a roast, a toy that reminds them of their childhood. When it comes to their celebrations, they crave comfort and familiarity. There’s no way in holly the traditionalist is going to skip their traditions this year. If anything, they’ll be looking to the holiday spirit to help them regain a sense of normalcy.

Mindful that the holidays can bring stress as well as joy, the self-gifter looks out for number one. For self-gifters, the holidays mean “me” time just as much as they do family time. Self-care days are a holiday staple. And why wait for Santa to bring you what’s on your list when you can buy it yourself? The self-gifter finds a way to make the holiday magic happen, on their own. 

With holiday travel likely to be up in the air, many will find themselves thrust into a new role: The rookie host. These newbies will need help—lots of it. They’ll be looking for festive cocktails and easy-to-fix appetizers along with winning suggestions for holiday mainstays. They’ll also need to gear up, getting everything from wine glasses to decorative lights. In short, they’ll be on the hunt for anything that can help them move from rookie status to pro status—as quickly as possible. 

Wary of stepping into brick-and-mortar stores, the shipping-first shopper stocks up on all their holiday necessities online. Things on their nice list this year: Free delivery, curbside pickup, generous return policies and helpful customer service. In some places, this  shopper may be worried about COVID-19. In others, it may be just about steering clear of holiday crowds. Whatever the case, the shipping-first shopper is looking to minimize holiday hassle, so they can maximize time with friends and family.