Thirdlove
Thirdlove unlocks full potential of Pinterest with Measured study.
Goal
People on Pinterest start planning summer outfits as early as April. So, when Thirdlove was launching a new temperature-regulating bra designed to stay cool in hot weather, they knew where—and when—to reach high-intent shoppers ready for a fresh take on women’s activewear.
Using the TempSync™ Active bra as the foundation of their campaign, Thirdlove set out to find new customers, boost online orders and continue nurturing their existing customer base. They also wanted to see exactly how much extra revenue their campaign brought in so they could decide where to invest next.
Strategy
Pinterest Performance+ targeting helped Thirdlove turn a broad discovery moment into a steady stream of new shoppers. The campaign didn’t forget loyal buyers either. Thirdlove balanced finding new customers with retargeting people who already loved the brand.
Thirdlove used Measured, a third-party media effectiveness platform, to prove Pinterest’s true incremental impact on revenue. The data showed that the new audiences they reached on Pinterest were ready to buy, giving Thirdlove the confidence to scale spend and lean further into acquisition.
“
Proving incrementality across paid channels is one of marketing’s biggest challenges. Measured gave us the rigor to isolate Pinterest’s true contribution, and Pinterest gave us the scale and intent-rich audience to make that contribution worth measuring. The results validated our hypotheses and gave us the confidence to invest accordingly.”
Megan Desmuke
Sr. Director of Growth Marketing, Thirdlove
Results
The incremental sales Thirdlove saw across both new and existing buyers highlighted Pinterest as a strong acquisition driver for the period. Powered by Pinterest Performance+ targeting, Thirdlove beat Measured’s benchmarks for incremental return on ad spend (iROAS) by over 2x.1 And Pinterest confirmed that over half of reported conversions were truly incremental.2 The proven win gave Thirdlove the confidence to scale up their spend and shift more of their mix to acquisition.
2.2x
higher iROAS than Measured’s benchmark1
57%
incremental revenue driven by new customers1