The Home Depot
The retailer wanted qualified leads, not just more traffic.
Goal
In Mexico, The Home Depot wanted to take advantage of their monthly deals to attract users who were truly interested to turn that intent into sales. Beyond generating traffic, their goal was to connect with people ready to buy by showing them the perfect products at the right moment.
Pinterest offered exactly that: a platform where people are already planning, looking for ideas and open to discovering new brands. The Home Depot saw an opportunity to grow their online presence and bring more qualified buyers to their site.
Strategy
The Home Depot bet on a more personalized approach. By A/B testing they compared ads using Promotions.
With the Custom Promotions feature they could highlight their banking promotions through tailor-made messages aligned with their monthly business events. To amplify reach and aid conversion, they integrated visual formats like Collections, Shopping ads, and static images, as well as features such as direct links and Pinterest Performance+.
“
“We were surprised at how quickly we saw results. Custom Promotions helped us highlight our banking promotions and attract more qualified users to the site.”
Azael Corona,
Marketing Manager Mexico, The Home Depot
Results
The A/B test showed ads that included Custom Promotions generated 47% more clicks and reduced the CPC by 34%, compared to ads without Custom Promotions. These results demonstrated that tailoring advertising messages to specific events not only captured more attention but also attracted more qualified users to the site.
47%
more clicks on ads using Custom Promotions¹
34%
lower CPC on ads using Custom Promotions¹
Explore related resources
Custom Promotions
Customize your ads on Pinterest with messages aligned to your key events. This feature allows you to highlight specific promotions and better connect with users ready to buy. Learn how to use Custom Promotions.
Pinterest Performance+
This automated solution optimizes conversion campaigns on Pinterest, adjusting the targeting, budget, and ads in real time. Discover how Pinterest Performance+ can help you improve results with less manual intervention.