Pinterest Business
Business
  • O Pintereste
  • Vytvárajte obsah
  • Promo
  • Novinky a prehľady
  • Zdroje
Prihlásiť sa
Zaregistrovať sa
Free spirits
Collage featuring barware tools and a glass of ice cubes surrounded by a honey dipper pouring honey on a lemon slice, a slice of grapefuit and various herb garnishes.

Enough with the drinking judgement. Sometimes people want to drink, sometimes they don’t, sometimes they only want to drink a little—it’s not that complicated. Gen X will drive this trend, demanding mocktails, cocktails and low-ABV options for all. Now that’s refreshing.

Trending on Pinterest¹
Free spirits

Fancy non alcoholic drinks

+220%

Mocktail bar

+75%

Cocktail garnish ideas creative

+225%

Fancy ice cubes

+75%

Creative cocktails presentation

+555%

Fancy non alcoholic drinks

+220%

Mocktail bar

+75%

Cocktail garnish ideas creative

+225%

Fancy ice cubes

+75%

Creative cocktails presentation

+555%

Behind the trend

Consumers are embracing a new way of thinking about alcohol. Whether it’s motivated by hangover hatred or a newfound love for tasty, low-ABV options, people are drinking on their own terms. They’ll drink what they want, when they want.²

Set of five images showing dehydrated citrus fruit slices, various herb garnishes, a red cocktail, a glass of ice cubes and a honey dipper pouring honey on a slice of fruit.

Act on the insights

Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.

Contact us

Related trends

Femme for all in 2023. Ruffles will rule the fashion tulle kit.

27. novembra 2022
White woman in a frilly high-neck top with deconstructed versions of ethereal fabrics and jewelry pieces around her.

Rave culture will make a major comeback post-pandemic.

3. novembra 2022
Collage featuring three people of different ethnic and gender identities posing in bright clothing, surrounded by rave-inspired items.

Think flower bouquets, but make them baked goods.

16. novembra 2022
Collage of a White hand decorating a cupcake, along with pieces of cake and various decorating tools.

Haute fringe is coming to a future near you.

11. novembra 2022
Collage of an Asian man wearing fringed clothing, surrounded by beaded clothing, fringed purses and fringed brown boots.

Slovenčina

  • English (US)
  • Bahasa Indonesia
  • Bahasa Malaysia
  • Čeština
  • Dansk
  • Deutsch
  • English (Australia)
  • English (Canada)
  • English (India)
  • English (UK)
  • Español
  • Français
  • Italiano
  • Magyar
  • Nederlands
  • Norsk bokmål
  • Polski
  • Português (Brasil)
  • Português (Europeu)
  • Română
  • Slovenčina
  • Suomi
  • Svenska
  • Tagalog
  • Tiếng Việt
  • Türkçe
  • Ελληνικά
  • Русский
  • Українська
  • हिन्दी
  • ภาษาไทย
  • 한국어
  • 日本語

Rýchle odkazy

  • Firemná komunita
  • Pokyny ku značke

Podnik

  • O Pintereste
  • Newsroom
  • Kariéra
  • Investori

Viac informácií z Pinterestu

  • Centrum pomoci
  • Tvorcovia
  • Vývojári
  • © 2025 Pinterest

  • Podmienky používania
  • Autorské práva a Ochranná známka
  • Pravidlá ochrany súkromia
  • Pravidlá používania súborov cookie
  • Prispôsobené reklamy
  • Stav na Pintereste
Sledovať Pinterest Business
Pinterest Icon
Linkedin Icon
X Icon