How to set up campaigns in Pinterest Ads Manager
Ads Manager includes all the tools you’ll need to run successful campaigns. Use this guide to prep for campaign setup and optimization.
Set up for success
First, make sure you’re using a business account and have an active advertiser profile. To start a new campaign, look for the menu called “Manage campaigns” and click on “Create campaign.”
Choose your own ad(venture)
Ads Manager offers a lot of flexibility, from single ads to complex campaigns. Your campaign objective determines which setup options, ad features and bidding strategies you’ll use.
Your options
Presvedčte viac ľudí, aby klikli na vašu reklamu alebo navštívili vašu webovú lokalitu. Môžete si nastaviť maximálne náklady na kliknutie (CPC) alebo použiť ponuky Pinterest Performance+ na automatickú správu ponúk.
Zväčšujte objem akcií v dolnej časti lievika, ako sú predaj online alebo registrácie. Šetrite čas a peniaze s ponukami Pinterest Performance+, ktoré automaticky upravujú vaše ponuky v priebehu času.
Pro tips
Run multiple campaigns at once to drive results across the funnel and reach more people.
No matter your goal, follow our creative best practices to make Pins that perform.
Once you’ve started running ads, duplicate and edit existing campaigns to speed things up.
Control budgets and ad spend
No matter your goal, you’ll always have control over campaign budgets and ad spend. Our tools make it easy to customize settings that work best for your brand.
Your options
Efektívnejšie získavajte vysokú návštevnosť pomocou denných rozpočtov Pinterest Performance+. Vopred si nastavte optimálny priemerný denný rozpočet a naše nástroje vám potom pomôžu každý deň sa prispôsobovať najlepším príležitostiam.
Pick a specific amount you want to spend every day, without adjustments. This spreads your budget more evenly across the entire campaign.
Pro tips
Enter your budget amount then review the potential monthly active audience size for your ad. Keep in mind that this is an estimate, and results may vary.
Automatizácia môže zlepšiť výsledky. V testovaní dosiahli značky využívajúce denné rozpočty Pinterest Performance+ o 3 % nižšie CPA ako reklamy s pevnými dennými rozpočtami.1
Tune your targeting
Targeting determines who sees your ads and where they show up across Pinterest. Pinterest offers a wide range of targeting options to help you narrow in on the right people for your goals.
Your options
Reconnect with people who previously engaged with your content on or off Pinterest. If you have the Pinterest tag or the Conversions API, you can upload your own customer list or retarget visitors from your brand’s website.
Pro tips
To keep things simple, use Pinterest’s default targeting instead of choosing your own. Our tools will recommend settings based on your goals and budget.
Zapnite si zacielenie Pinterest Performance+, aby ste automaticky zvýšili výkonnosť svojej reklamy pomocou vizuálnych a vyhľadávacích signálov a oslovili širšie publikum.
Optimize and iterate
Ads Manager has special tools to help you improve performance and optimize campaigns.
Pinterest Performance+ je balík riešení, ktoré využívajú automatizáciu a umelú inteligenciu na optimalizáciu vašich výsledkov. Uvidíte možnosti na zapnutie nástroja Performance+ na úrovni kampane alebo na automatizáciu určitých častí počas vytvárania kampane.
Once you wrap a campaign, Pinterest Analytics and Conversion insights help you understand what worked well, and where you can improve. Your Pinterest team can also set up custom studies for metrics like conversion lift or store traffic.
Take the next step