Rebel cuts
The pandemic breakup hair is real, people
Soft layers and timid trims, be gone. In 2022, hard-to-miss hair—from mullets to octopus hair to bob cut wigs—will be the most-requested styles at the salon by Gen Z.
Creator spotlight
Peigy Theodore takes cut and color to new—cropped—lengths. This lifestyle creator shares her signature short hair, new dye colors and favorite products with a growing community of beauty lovers. Follow Peigy and get inspired to do your own rebel cut this year.
“My hair makes a statement. I want my audience to have fun with their hairstyles, too. My shaved hair tutorials inspire people to try something other than long layers, like pink undercuts or mint green hues.”
Use collections ads to lean into trending hairstyles and provide people with products to keep their new cuts looking salon-fresh every day.
Help people choose the perfect outfit to pair with their rebellious 'do. Think bold colors, leather or an asymmetrical hem.
Hello, at-home styling stations. Inspire people to create a salon-like oasis in their homes where they can style their bold look.
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