Pinterest Business

    2022 trend

    Dopamine dressing

    Collage of different people in colorful apparel. Black woman to the left wears a bright orange outfit. Man at center wears a printed top pulled over his head, orange pants and orange socks. White woman on the right wears a blue chiffon dress.

    Dressing loud is the new dressing down

    People are headed somewhere over the rainbow this year with vibrant outfits and colorful palettes. From rainbow dresses to electric blue outfits, 2022 fashion will be all about feel-good fits with an electric kick. All genders and age groups are driving this trend.

    Trending search terms¹

    Rainbow dress women

    +2x

    Fuschia dress outfit

    +4x

    Electric blue outfit

    +140%

    Vibrant outfits

    +16x

    Gradient dress

    +95%
    White man with prosthetic legs and long dark hair wears a bright yellow baseball cap and orange shirt. Black woman in a breezy blue dress, walking up gray stairs in a pink stairway. Blue background.





    Colorful collage with two woman in bright colors against dark and pastels shapes.

    Creator spotlight

    Feeling chic doesn’t stop at head-to-toe black ‘fits. Just ask Cherifa Akili. This fashion creator defines her aesthetic with punchy palettes, like fuschia clutches and oversized green blazers. Follow Cherifa for sleek streetwear looks in this year’s most electric colors.

    “Don’t tell my leather jacket how many times I choose my green blazer instead. I just love bright colors that feel unexpected. Throw on a blue skirt or fuschia purse when you’re running errands and your mood can automatically improve.”

    @curlsallover

    Local spotlight

    Dopamine dressing in Germany

    One market where Dopamine dressing will make a major appearance next year is Germany. Germans will channel their positive feels into bright, statement colors with searches like fuchsia outfit, emerald green dresses and pink shoes. Get out your mood-boosting outfits. 

    Trending search terms in Germany²

    Fuchsia Outfit

    Fuchsia outfit

    Color blocking outfits

    Color blocking outfits

    Smaragdgrüne Kleider

    Emerald green dresses

    Pinke Schuhe

    Pink shoes

    Bring this trend to life

    If you’re a fashion brand...

    Use a combination of ad types to showcase vibrant outfit ideas in colors like fuchsia and electric blue. And don’t forget the colorful accessories!

    If you’re a beauty brand...

    Share bright makeup tutorials to match colorful clothing—and make sure to feature people of many gender identities and age groups, since they’re the ones driving this bold new trend.

    If you’re a home brand...

    Show people how to nix neutral in their homes with collections ads. Highlight eccentric art and decor in bright colors, bold lighting, rich wall tones and colorful accents.

    Создать объявление
    Explore the “Dopamine dressing” board
    Pinterest search results for vibrant makeup. White man with short blonde hair, pink eyelids. Brown-skinned woman with blue head wrap, rainbow eyelids. East Asian woman with misty blue eyelids. Pin of white woman with long blonde hair, bright blue eyelids on a yellow background. Text on pink background that reads bright eyes, bold hues. Description is bright makeup looks for spring.

    Related trends

    Collage of nail-themed items. Blue, pink and purple spill from a bottle of nail polish on the right. Black woman’s hands with multicolored fingernails on the left. Large cactus on the upper right, salt crystals underneath.

    Nailscapes

    East Asian at right in a black hat, dress and scarf. Large black skull at lower left. Cactus plant at left. Dark staircase at center goes up to hanging black lamps. Black marble cube with a book and glass of water on top.

    Oh my goth

    Woman with bright red eye makeup and top ponytail smiles, eyes closed. Woman with sparkly blue eye makeup. Black hand with colorful bejeweled fingernails.

    Be jeweled

    Explore all the trends