The outback is in. Whether you’re seeking a sky full of stars or a field full of flowers, turns out nature really is healing. In 2021, people will plan national park road trips, trade city life for a rental cabin in the woods and use remote work as an excuse to explore the great outdoors.
Trending search terms
What the global data says
increase in searches year over year for wild flower field
Find it trending in
US
Indonesia
Germany
increase in searches year over year for RV accessories
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Canada
US
UK
increase in searches year over year for motorcycle tent
Find it trending in
Australia
UK
US
increase in searches year over year for couple stargazing
Find it trending in
Italy
Canada
Australia
increase in searches year over year for nomad aesthetic
Find it trending in
Germany
US
Australia
Tips for brands
Say yes to the nomads. Auto and tire brands can promote products or safe driving tips for road trips. Food and beverage brands can help Pinners plan a romantic meal for stargazing, while travel brands can inspire Pinners looking to mix business and leisure. Credit card brands can offer solutions for financing a new RV. Beauty brands can promote travel or mini-size products and luggage brands can share packing tips for a light load. No matter your category, consider how you can represent the glamour of going outside.
Educate your audience with Idea Pins
Create your own content inspired by the Nomad normal trend.
See the trend on Pinterest
Explore the Pins that bring our predictions to life.
