Few beauty brands have stood the test of time as firmly as Clarins. Their iconic innovations make them a leading authority on skincare and a major player in make-up.

With the goal of launching their new product, Lip Comfort Oil and repositioning Clarins within the make-up market, the brand partnered with Pinterest to test their first full-funnel campaign on the platform. Pinterest’s visually engaging platform allowed Clarins to connect with their customers and maximise awareness, consideration and conversion. 

Bold creative and the use of multiple ad formats—static, video and shopping—resulted in a lift on every single metric.¹  1 in 4 people exposed to the ads are now aware of the Clarins Lip Comfort Oils.¹

The name on everybody’s lips 

Clarins was attracted to Pinterest’s visual platform to aid their storytelling. Combining this with the search interests of Pinners, Clarins built a campaign that spoke to female beauty lovers aged 30+. The multi-objective strategy cut through the noise whilst helping Clarins stay relevant and top of mind—connecting to customers during moments of discovery and when they're ready to take action.

Pinterest developed a suite of ads optimised to inspire people to feel optimistic and take action. Clarins’ striking imagery and concise, action-based copy inspired action at various funnel stages—using Pinterest’s Dimensions of Inspiration as principles for creative best practice. 

A full-funnel campaign, full of success

The campaign exceeded all benchmarks, seeing a positive lift across every stage of the funnel. 

The campaign’s video ads achieved 100% completion leading to a 1.7x rise in awareness.¹ And the campaign saw a significant Pin awareness lift of 1.14x and a purchase intent lift of 1.4x.¹

Tips for your next campaign

Try these Pinterest best practices to get more out of your ads.

1. Take a holistic approach to measurement: By linking brand building and acquisition efforts to performance, you can holistically measure, plan, buy and optimise all of your media and content. This will help to hold your entire media investment accountable to overall business outcomes like incremental revenue and return on ad spend (ROAS).

2. Take your creative to the next level: Innovate with different ad formats on Pinterest.Explore the many ways your brand can show up on the platform to capture your audience's attention.

3. Get into trends and discover more about what your audiences want: Use Trends tool to tap into key trends and moments. Learn what your audience is searching for on Pinterest and show up where they’re at.