Free spirits
Collage featuring barware tools and a glass of ice cubes surrounded by a honey dipper pouring honey on a lemon slice, a slice of grapefuit and various herb garnishes.

Enough with the drinking judgement. Sometimes people want to drink, sometimes they don’t, sometimes they only want to drink a little—it’s not that complicated. Gen X will drive this trend, demanding mocktails, cocktails and low-ABV options for all. Now that’s refreshing.

Trending on Pinterest¹
Free spirits

Fancy non alcoholic drinks

+220%

Mocktail bar

+75%

Cocktail garnish ideas creative

+225%

Fancy ice cubes

+75%

Creative cocktails presentation

+555%

Fancy non alcoholic drinks

+220%

Mocktail bar

+75%

Cocktail garnish ideas creative

+225%

Fancy ice cubes

+75%

Creative cocktails presentation

+555%

Behind the trend

Consumers are embracing a new way of thinking about alcohol. Whether it’s motivated by hangover hatred or a newfound love for tasty, low-ABV options, people are drinking on their own terms. They’ll drink what they want, when they want.²

Set of five images showing dehydrated citrus fruit slices, various herb garnishes, a red cocktail, a glass of ice cubes and a honey dipper pouring honey on a slice of fruit.

Act on the insights

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