How to set up campaigns in Pinterest Ads Manager
Ads Manager includes all the tools you’ll need to run successful campaigns. Use this guide to prep for campaign setup and optimization.
Set up for success
First, make sure you’re using a business account and have an active advertiser profile. To start a new campaign, look for the menu called “Manage campaigns” and click on “Create campaign.”
Choose your own ad(venture)
Ads Manager offers a lot of flexibility, from single ads to complex campaigns. Your campaign objective determines which setup options, ad features and bidding strategies you’ll use.
Your options
Convinge mai mulți oameni să facă clic pe reclama ta sau să îți acceseze site-ul web. Poți seta un cost pe clic (CPC) maxim sau poți utiliza licitarea Pinterest Performance+ pentru gestionarea automată a prețurilor licitate.
Crește acțiunile din partea inferioară a canalului de vânzări, cum ar fi vânzările online sau înscrierile. Economisește timp și bani cu licitarea Pinterest Performance+, care ajustează automat prețurile licitate în timp.
Pro tips
Run multiple campaigns at once to drive results across the funnel and reach more people.
No matter your goal, follow our creative best practices to make Pins that perform.
Once you’ve started running ads, duplicate and edit existing campaigns to speed things up.
Control budgets and ad spend
No matter your goal, you’ll always have control over campaign budgets and ad spend. Our tools make it easy to customize settings that work best for your brand.
Your options
Obține trafic performant mai eficient folosind bugetele zilnice Pinterest Performance+. Vei stabili de la început un buget zilnic mediu optim, iar apoi instrumentele noastre te vor ajuta să ajustezi pentru cele mai bune oportunități în fiecare zi.
Pick a specific amount you want to spend every day, without adjustments. This spreads your budget more evenly across the entire campaign.
Pro tips
Enter your budget amount then review the potential monthly active audience size for your ad. Keep in mind that this is an estimate, and results may vary.
Automatizarea poate îmbunătăți rezultatele. În teste, brandurile care utilizează bugete zilnice Pinterest Performance+ au înregistrat un CPA cu 3% mai mic decât reclamele cu bugete zilnice fixe.1
Tune your targeting
Targeting determines who sees your ads and where they show up across Pinterest. Pinterest offers a wide range of targeting options to help you narrow in on the right people for your goals.
Your options
Reconnect with people who previously engaged with your content on or off Pinterest. If you have the Pinterest tag or the Conversions API, you can upload your own customer list or retarget visitors from your brand’s website.
Pro tips
To keep things simple, use Pinterest’s default targeting instead of choosing your own. Our tools will recommend settings based on your goals and budget.
Activează direcționarea Pinterest Performance+ pentru a îmbunătăți automat performanța reclamei tale folosind semnale vizuale și de căutare și pentru a te conecta cu un public mai larg.
Optimize and iterate
Ads Manager has special tools to help you improve performance and optimize campaigns.
Pinterest Performance+ este o suită de soluții care valorifică automatizarea și inteligența artificială pentru a te ajuta să optimizezi rezultatele. Vei vedea opțiuni pentru a activa Performance+ la nivel de campanie sau pentru a automatiza anumite părți pe măsură ce construiești campania.
Once you wrap a campaign, Pinterest Analytics and Conversion insights help you understand what worked well, and where you can improve. Your Pinterest team can also set up custom studies for metrics like conversion lift or store traffic.
Take the next step