Pandora
Pandora uses Pinterest Performance+ to reach high-intent shoppers, boost return on ad spend and increase sales.
Goal
Beautiful products draw attention. Well-run campaigns drive sales. As jewelry brand Pandora aspired to scale in key markets, they wanted to boost conversions online and in-store, and improve their incremental return on ad spend (ROAS). To grow efficiently, they needed a way to turn their existing sparkle into sustained, measurable performance.
They looked to Pinterest because it’s where people go when they’re looking for gifts, as well as seasonal and special-occasion jewelry for themselves. Pandora knew they could reach an audience of high-intent shoppers there, and move them from inspiration to checkout.
Strategy
Pandora rolled out Pinterest Performance+ across their mid- and lower-funnel campaigns for the US, UK and Germany. They tapped into the AI-powered creative optimization, automated bidding, and smart targeting that are all designed to reduce manual work and maximize conversions.
AI-driven image resizing and creative variations helped achieve better results, while Pandora’s polished product shots kept the ads on-brand. Pinterest Performance+ targeting ensured they reached a broad shopping audience who were actively planning purchases. The campaign also tested promotions, and blended e-commerce goals with influence on in-store shopping, using both digital and offline conversion tracking to validate results.
“
Pinterest Performance+ made our lower-funnel marketing so much more efficient, driving strong incremental ROAS and a greater sales impact both online and off. The results were so compelling, we made Pinterest Performance+ a core part of our ongoing conversions strategy.”
Roxana Sandru,
Paid Social Manager
Results
Pandora achieved a 7.5% average incremental ROAS lift1, confirming Pinterest Performance+ helped them convert more high-intent shoppers both online and in stores. A before-and-after comparison of the first and second halves of 2025 revealed a 47% ROAS jump.2 Wanting to at least keep, and hopefully continue building on their gains, Pandora folded Pinterest Performance+ into their always-on campaigns, including ROAS bidding, promotions testing, and offline conversions upload.
7.5%
average incremental ROAS uplift1
47%
ROAS increase from H1 to H2 20252