MESHKI
As MESHKI scaled its global marketing efforts, maintaining strong returns and efficiency became critical. By integrating Triple Whale, the brand was able to unlock richer conversion insights and optimise directly towards metrics that matter —driving significantly higher ROAS and supercharging lower-funnel performance on Pinterest.
Goal
MESHKI, a fashion brand known for its lust-after collections and occasionwear, set its sights on scaling its marketing efforts across the US, EU, MENA, and APAC—without compromising efficiency.
As the brand expanded, so did the ambition to push performance even further. MESHKI wanted a smarter way to maximise returns and invest with even greater confidence.
To support this, Pinterest offered a natural fit. People come to the platform to plan outfits, explore new styles, refresh their wardrobes, and shop with intent—powered by rich signals and real-time insights. This gave MESHKI the opportunity to connect with and convert high-intent shoppers at global scale.
Working in close partnership with Firebrand Digital and the Pinterest team, the goal was to drive web conversions while maintaining strong return on ad spend across increasingly complex, multi-market activity.
Strategy
To turn this intent into measurable performance, MESHKI focused on improving the quality of the signals that were informing their campaigns.
The brand integrated Pinterest’s Measurement Partner Optimisation (MPO) with Triple Whale as its third-party source of truth. This enabled Pinterest to optimise campaigns using richer, more holistic conversion data—moving beyond platform-only signals to prioritise outcomes that mattered most to the business.
MESHKI activated Shopping ads as the core ad format, bringing its product catalogue to life with visually rich, shoppable Pins that surfaced real-time product details and linked directly to product pages. Alongside this, the brand leveraged Pinterest Performance+, using automation and AI-powered optimisation to maximise efficiency and performance.
Together, this approach allowed campaigns to dynamically prioritise the strongest-performing ad groups, steering delivery toward higher-quality conversions.
In a nutshell: a more connected, data-led approach to performance marketing—where measurement and optimisation worked hand in hand to drive stronger returns.
“
By partnering with Pinterest and Triple Whale through MPO, we were able to optimise using richer conversion data and deliver a clear uplift in ROAS, reinforcing Pinterest as a key performance channel for MESHKI.”
Katie Lin
Senior Digital Marketing Manager, MESHKI
Results
MESHKI achieved exactly what it set out to do.
By feeding Triple Whale data into Pinterest’s optimisation system, the campaign delivered a 43% uplift in triple attribution ROAS,1 alongside a 52% increase in linear paid ROAS1 compared to the control group—driving stronger returns by optimising toward higher-value conversions.
More broadly, the campaign demonstrated how a smarter, more connected strategy can drive greater results—and how it can amplify lower-funnel performance on Pinterest, too.
The takeaway? When measurement and optimisation work hand in hand, performance doesn’t just improve—it accelerates. For MESHKI, that meant turning a lust-after fashion brand into one powered by an equally lust-after performance strategy.
43%
higher triple attribution ROAS1
52%
higher linear paid ROAS1
Explore Related Resources
Drive conversions with Shopping ads
Bring your product catalogue to life with visually rich, shoppable Pins that make it easy for shoppers to discover and purchase your products. Get started.
Maximise with Pinterest Performance+
Supercharge campaigns with Pinterest’s automation and AI-powered optimisation. Pinterest Performance+ helps deliver the right creative to the right audience at the right moment—boosting efficiency and results. Activate now.