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Good on paper
Collage featuring a crafty White man surrounded by a rainbow of colorful paper, crafting scissors, a hand modeling a paper ring and pieces of origami.

Analog hobbies: so in right now. Paper crafts will make a comeback this year, as Boomers and Gen Z turn to quilling, origami and paper art to satisfy their crafty cravings.

Trending on Pinterest¹
Good on paper

How to make paper rings

+1725%

Origami instructions

+175%

Paper mache furniture

+60%

Quilling art

+60%

Paper animal

+385%

How to make paper rings

+1725%

Origami instructions

+175%

Paper mache furniture

+60%

Quilling art

+60%

Paper animal

+385%

Behind the trend

A desire to digitally detox drives this paper art trend. People are looking for ways to switch off and unwind, and they’ve found a therapeutic outlet in the analog. It’s a mindful art form that’s imaginative and inclusive to a mix of ages.²

Variety of images depicting fruit- and leaf-shaped paper cut outs, a rainbow of colorful paper, young hands doing paper crafts and origami.

Act on the insights

Make our trends work for you. Talk to your Pinterest team about opportunities to apply Pinterest Predicts to your business. If you don’t have a Pinterest rep yet, you can apply for sales support using the link below.

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