How Pinterest predicts
Our not-yet-trending report shares emerging trends for the year ahead. See how we do it—and why Pinterest trends make such an impact.
True trends, not fleeting fads
Pinterest trends last nearly 2x longer than trends originating elsewhere,1 growing bigger over time.2
Our forecasting process
First, we analyze the keywords for billions of Pinterest searches. Then, we use visual search technology to spot emerging visual patterns across the platform.
With a boost from machine learning, our team starts identifying emerging trend clusters. An external partner reviews the working list to ensure inclusivity and global representation.
As a final step, we gut-check growth potential. We use a mix of predictive analytics and platform engagement signals to ensure the trends have staying power.
From Pinterest predictions,
to cultural sensations
This report is just the start. See how Pinterest Predicts trends evolve over time, using 2024’s “Eclectic Grandpa” as an example.
First: We called it
We coined Eclectic Grandpa based on growing searches for retro-chic vibes. Keywords like “grandpa core” and “eclectic clothing style” were rapidly gaining steam. So we gave the phenomenon a name and the trend a spot in our report.
Then, the trend took off
The Eclectic Grandpa aesthetic cracked mainstream culture, making waves in headlines, on runways and in stores around the world. By June 2024, global web mentions were up 127% year over year.3
As it grew, shoppers took action on Pinterest
Searches kept growing on Pinterest—and so did lower funnel actions. More people shopped and tried the trend over time, boosting metrics like Pin saves and product Pin clicks.
For example: By June 2024, we saw a 2825% year-over-year increase in product Pin clicks for “gingham pants”, and a 145% increase for “crochet knit vests”.4
First: We called it
We coined Eclectic Grandpa based on growing searches for retro-chic vibes. Keywords like “grandpa core” and “eclectic clothing style” were rapidly gaining steam. So we gave the phenomenon a name and the trend a spot in our report.
Then, the trend took off
The Eclectic Grandpa aesthetic cracked mainstream culture, making waves in headlines, on runways and in stores around the world. By June 2024, global web mentions were up 127% year over year.3
As it grew, shoppers took action on Pinterest
Searches kept growing on Pinterest—and so did lower funnel actions. More people shopped and tried the trend over time, boosting metrics like Pin saves and product Pin clicks.
For example: By June 2024, we saw a 2825% year-over-year increase in product Pin clicks for “gingham pants”, and a 145% increase for “crochet knit vests”.4
Turn trends into results
Visit our business toolkit to learn about marketing opportunities, or download the PDF to share with your team.
Frequently asked questions
Pinterest Predicts is our annual trend forecast. Using consumer insights and predictive analytics, we’ve identified the emerging Pinterest trends for 2025. These trends reveal what people will shop, try and buy next across all verticals. From maximalist Rococo decor to fisherman-inspired fashions, there are 20 fresh Pinterest trends for you to explore.
Over the last five years, 80% of the predictions we’ve made have come true.5 That means they continued to see sustained growth well into the following year.
First, we analyze billions of data points from the platform’s keyword searches and visual search technology. Then, our team curates and refines emerging trends that have the biggest growth potential, with a helping hand from predictive analytics and platform engagement signals.
There are plenty of ways for brands to use Pinterest Predicts in marketing. Whether you’re interested in using the insights to inform marketing campaigns or becoming an official sponsor, you can get started on our business toolkit or with your Pinterest rep.
Trend badges signify that a brand is one of our official partners for Pinterest Predicts. You might see the badge on their Pinterest ads, organic Pins or other channels they use for marketing. If you’re a marketer interested in learning more about trend sponsorship opportunities for 2025, please refer to our business toolkit.