Check yourself
All checkered everything
Check, please. Checkers are having their moment in all areas of people’s lives—from nails and rugs to funky flooring. As men upgrade their wardrobes, they’ll embrace the tiled pattern, too. Millennials and Boomers in particular are driving this checkered trend.
Creator spotlight
Meet Lisa Fine. She spends her days in the studio with husband Michael Fine designing bath accessories that focus on slow, intentional living. Follow Lisa if you’re in the mood for out-of-the-box ways to play with color and texture.
“My design style is all about having fun in your home. This year, I want to do that with checkered anything and everything. I’m adding the playful pattern to my home with a rug in my closet and checkered tile in my kitchen.”
Bring this trend to life
If you’re a tech brand...
Be there or be square. Serve up checkered-style digital phone background or phone cases with checkered patterns to help them update their tech accessories in style.
If you’re a beauty brand...
Checkerboard nails are officially everywhere. Serve up tutorial ideas for checked manicures featuring different shapes and colors. And for those not as skilled with a brush, offer up stick-on styles for easy application.
If you’re a home or textiles brand...
Oversized checkers are the name of the game. Use carousel ads to promote blankets, rugs or beddings with larger-than-life checkered patterns for an exaggerated aesthetic.
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