Circana

Circana helps advertisers, retailers, retail media networks, publishers, enablers and agencies better plan, target, measure and optimize their media investments across channels and industries for improved ROI.

Circana's marketing mix modeling solutions maximize the impact of your marketing investments. Optimize and simulate your spend allocation across marketing channels to increase your ROI. Its media expertise and solutions are built on one of the industry's largest global, purchase-based data sets, providing the most accurate and granular audiences, optimization and measurement insights to deliver superior business results.

Circana recently acquired two businesses, NCSolutions and an award-winning marketing mix business to continue to deliver on its vision to make media more intelligent, accountable and connected.